Business incumbents constantly face disruption threats. Most of them have embarked on the digital transformation journey. Around 70 percent of transformation projects fail. One of the many reasons of failure is a lack of clear and concrete Digital Strategy.
This book contains a comprehensive Digital Strategy Framework for business incumbents, providing a step-by-step guidance during the strategy creation and execution phases.
Though anyone can read and derive benefits from this book, it is primarily for executives, strategists, transformation drivers, change agents, leaders, and managers. Its success lies in how effectively they apply the framework at their workplace.
This book is not just about information...it's all about transformation!
Table of Contents:
- Praise for Digital Strategy Framework xi
- Introduction xiii
- Chapter 1: Incumbent Challenges 1
- Chapter 2: Digital Strategy Creation 15
- Chapter 3: Wanted Position and Strategic Priorities 53
- Chapter 4: Digital Strategy Execution 59
- Chapter 5: Digital Transformation 95
- Chapter 6: Talent XYZ–A Fictitious Case Study 115
- Appendix: Digital Technologies 165
- Conclusion 199
- Notes 201
- References 205
- About the Author 211
- Index 213
About the Author :
Amit Prabhu has over a decade of global business management, strategy, and consulting experience. He holds a master's degree in telecommunications and networking from University of Pennsylvania. Besides being a debut author, he is also a business trainer, speaker, faculty, entrepreneur, and a swimming coach. Explorer and teacher are the two words that describe him. He lives in Stockholm, Sweden with his wife and a son.
Review :
"Amit Prabhu demystifies digital business transformation for incumbents, bridging strategy and execution with a pragmatic, universally applicable framework. A must-read for executives in different functions charged with navigating the digital age with finesse and strategic acumen." - Venkat Venkatraman, David J. McGrath Professor, Boston University Questrom School of Business. Author of The Digital Matrix: New Rules of Business Transformation through Technology
"This book is a must-read for leaders and decision-makers at business incumbents looking to refine their approach to implementing digital strategies by blending theoretical knowledge with practical insights. Amit Prabhu with his extensive experience and expertise with incumbent companies, shines through in his clear and concise writing style, making complex concepts simplified and accessible to a broader audience. It's an impressive debut from Amit Prabhu, marking him as an author to watch in the business and technology sphere." - Albert Bengtson, Co-author of Principles of Intrapreneurial Capital, ex-Apple
"This book is an invaluable resource for organizations at any stage of their digital transformation. Amit, a seasoned expert, presents a comprehensive framework that serves as a roadmap to develop and execute a successful digital strategy. What sets this book apart is its emphasis on practicality, providing readers with actionable insights, best practice examples, and valuable lessons learned from real-world case studies." - Malcolm Azzopardi, Head of VisionLab & Strategic Narratives, Ericsson
