About the Book
The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it s easy for you to make critical mistakes that can you off course and significantly decrease your chances for success. How many of the 50 biggest mistakes authors make are you making? When you learn to avoid the biggest mistakes authors make you can greatly enhance your chances for success in the publishing world. In this insider s look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. You ll learn: How to master media and other key marketing channels authors should use Keys to capturing the browsing buyer in bookstores and online The new publishing landscape and how it impacts you How to increase the readability of your book so readers keep coming back How your book is the key piece of your own information marketing empire And much, much more"
Table of Contents:
Section 1 -- Before You Write
Mistake #1 Believing You Can't Write a Book
Mistake #2 Writing a Book for the Wrong Reason
Mistake #3 No Real Understanding of Your Target Market
Mistake #4 Expecting Instant Success
Mistake #5 No Understanding of the Various Publishing Models
Mistake #6 Lack of Perception of Perceived Value in Information Marketing
Mistake #7 Trying to do Too Many Products at the Same Time
Section 2 -- The Business of Your Book
Mistake #8 Overproducing on an Initial Book Launch to Lower Per Unit Cost
Mistake #9 Not Understanding the Lifetime Value of a Reader
Mistake #10 You Don’t Know Your Numbers
Mistake #11 Not Knowing How Bookstores Really Work
Mistake #12 Trying to Wear Too Many Hats
Mistake #13 Not Understanding the Differences Between a Distributor and a Wholesaler and a Fulfillment House
Mistake #14 Not Using a Literary Agent When You Need One and Using One When You Don’t
Mistake #15 Not Understanding Your “Rights”
Mistake #16 Failure to Register Your Copyright
Mistake #17 Expecting Other People to Do It for You
Mistake #18 No Commitment to Continual Learning
Mistake #19 No Continuity Revenue
Section 3 -- Writing Your Book
Mistake #20 Writing a Crappy Book
Mistake #21 Poor Book Title
Mistake #22 Bad Cover Design
Mistake #23 Writing a Book that is Not Easily Consumable
Mistake #24 Poor Interior Layout
Mistake #25 No Name Capture Mechanisms Built Into Your Book
Mistake #26 No Branding
Mistake #27 Doing an Ebook Only
Mistake #28 Forgetting to Put Disclosures/Disclaimers in Your Book
Section 4 -- Marketing Your Book Before It’s Written
Mistake #29 Failure to Develop a Book Proposal/Book Business Plan
Mistake #30 No List Building Efforts in Advance of Book Publication
Mistake #31 No On-going Communication with the Lists You're Building
Mistake #32 No On-going Commitment to Marketing
Mistake #33 Not Using Social Media Properly
Mistake #34 Lack of a Press Kit
Mistake #35 Lack of a Blog
Mistake #36 Not Attending Live Events to Network
Mistake #37 Not Owning Some Key Web Properties
Mistake #38 No Understanding of How One Achieves Bestseller Status
Mistake #39 You Can Write a Book but You Can’t Write Sales Copy
Section 5 -- Marketing Your Book After It’s Written
Mistake #40 Not Using Public Speaking to Build Your Platform
Mistake #41 Becoming a Media Diva
Mistake #42 Not Being Ready for the “Big Stage”
Mistake #43 Underestimating the Power of Radio
Mistake #44 Not Leveraging the Full Power of Amazon
Mistake #45 Not Getting the Most Out of Book Signings
Mistake #46 Incomplete Profile Pages in Your Distribution Channels
Mistake #47 Underestimating the Value of Book Reviews
Mistake #48 Not Capturing the Browsing Buyer
Mistake #49 No Use of Video in Your Marketing Efforts
Mistake #50 Afraid to Give Books Away
About the Author :
Rick Frishman is Publisher at Morgan James Publishing in New York and founder of Planned Television Arts (now called Media Connect). He has been one of the leading book publicists in America for over 37 years. Rick works with many of the top book editors, literary agents, and publishers in America, including Simon and Schuster, Harper Collins and Random House. Rick is the coauthor of sixteen books, including national bestsellers "Guerrilla Publicity", "Where's Your Wow", "Guerrilla Marketing for Writers", "The Expert Success Solution", and "250 Rules of Business.
Bret Ridgway and Bryan Hane are co-founders of Speaker Fulfillment Services, a company that works behind the scenes with authors, speakers and information marketers. Bret is author of three previous books including "50 Biggest Mistakes Information Marketers Make" and "Biggest Website Mistakes Online Business Owners Make." Bret and Bryan have worked for over 10 years with NY Times bestsellers such as Joel Comm and John Assaraf.
Review :
I LOVE the book so far! Clear-concise-comprehensive with practical info the aspiring author needs! --- Laura Venecia Rodriguez, Author, "Yoga at Home: Gain Energy, Flexibility, and Serenity in 20-30 Minutes a Day"
“Mistakes Authors Make" features 50 of the most common errors book authors make in writing, publishing and promoting their books. All of them should be corrected. Correct one mistake a day and within two months, you’ll be far ahead of most book authors. You’ll be surprised how quickly you can sell more books when you fix these errors. Start today!” --- John Kremer, Author, "1001 Ways to Market Your Books"
Rick Frishman is my go-to guy for book publicity and marketing. I trust him deeply and he’s earned his reputation as an expert, a creative confidante, and the best book publicist in the nation. --- Brendon Burchard, author, Life’s Golden Ticket
“Mistakes Authors Make" is a must-read for new and experienced authors alike! Sadly, I made at least 16 of the mistakes in the first 11 books I authored. This easy-to-read book would have saved me countless hours and headaches starting out. I wish I had mentors like Rick, Bret and Bryan who share on these pages everything you need to succeed. The practical tools make it crystal clear how to avoid pitfalls and lead you to mega-success! --- Phil Johncock, The Grant Professor
PhilJohncock.com
If you want to write a book or make sure that your book is a smashing success read this now and take action! You’ll be amazed at the difference it will make in your success! --- John Assaraf, New York Times Bestselling Author, "The Answer and Having It All", CEO, Praxis Now
This book is a MUST READ for anyone thinking of writing a book, in the process of writing a book, or having already published a book in any format. The mistakes AND solutions to those mistakes discussed in this book will save you so much time and money. In fact, I think it will MAKE you more money due to the elements you may not have thought about yet. I’m checking some of these tips against my book that’s already published and going through this book again for the book I’m currently working on. Do yourself a favor and go ahead and get this book right now---you won’t regret it. --- Frank E. Deardurff III, That One Web Guy!, Co-author of “The 50 Biggest Website Mistakes”
Rick Frishman is one of only ten people who understand and have mastered the book publishing process---I have counseled with him, listened to him, and watched the books he promoted turn to gold. If you’re looking for someone to take your book to the promised land, I promise that Rick Frishman is the rocket ship that will take you there. --- Jeffrey Gitomer, King, Buy Gitomer, Inc.
Bret Ridgway is an information marketer’s best friend. Bret is great because he really likes the business. He understands the business. He’s IN the business. He’s an author and an information publisher himself. And, he really cares about you. He really gets to know what you’re doing and looks for ways to give you what you want, what you’ve asked for, and also to improve upon the process. He will help you take what you’re doing to the next level. --- David Garfinkel, Author, "Breakthrough Copywriting"
Rick Frishman is one of the most well-connected people I know. He understands every aspect of author promotion and is able to deliver exactly what the individual project requires. His strategic thinking skills, his deep understanding of what really delivers, and his collaborative and positive personal style make Rick and his team a perfect choice for publishers and authors alike. Highly recommended. --- Cindy Ratzlaff, V.P., Associate Publisher, Rodale Books
As an author of multiple ebooks and a soon-to-be-published hard copy book, this book covers everything across the spectrum from the conceptual to publication and sales. I would strongly recommend reading this book regardless of where you are at in your publishing endeavors. You'll be better off and likely avoid a large number of costly (both time and financial) mistakes. --- James Bogash, DC. Chiropractic Physician
Rick Frishman is a genius when it comes to publicity. If you need someone to help you get into the media he’s the go-to guy. And he’s a great guy! --- Ellen Violette, ebook/Internet Coach, Author and Copywriter, Create A Splash, LLC, /The ebook Coach
Rick Frishman was “the go to guy” if you wanted to publicize your book or project two decades ago. Well, now he is an industry leader in the same category. Rick knows how to get eyes and ears on your project. He’s still the go to buy. --- Jim Cathcart, President & Founder, Catchart Institute, Inc.
Rick Frishman is without a doubt one of the top book publicists in the country. Not only has he represented many bestselling authors as the founder of Planned Television Arts, he has mentored hundreds of emerging authors and professional speakers including myself with his stellar workshops. Rick is truly a professional of the highest caliber and someone I am product to call a colleague and friend. December 4, 2008. --- Robert Stack, MCLC, APR, Fellow PRSA, Owner
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