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Home > Business and Economics > Business and Management > Entrepreneurship / Start-ups > 21 Days to a Big Idea!: Creating Breakthrough Business Concepts
21 Days to a Big Idea!: Creating Breakthrough Business Concepts

21 Days to a Big Idea!: Creating Breakthrough Business Concepts


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About the Book

From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate "intrapreneurs," and anyone else looking to break the mold. Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts. By investing less than an hour a day for twenty-one days, you will: 1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and 2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up. Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first--or your next--biggest idea. Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness.--Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL

About the Author :
Bryan Mattimore is cofounder of the Growth Engine Company (www.growth-engine.com), a sixteen-year old innovation agency based in Norwalk, Connecticut. Bryan has facilitated over a thousand brainstorming sessions, and managed over two hundred innovation projects, leading to over $3 billion in new sales for a wide variety of Fortune 500 clients, including Kraft, Unilever, Ford, BNY Mellon, LVMH, Merck, and Pepsi. A cum laude graduate of Dartmouth, his last book on ideation and innovation process was IDEA STORMERS: HOW TO LEAD AND INSPIRE CREATIVE BREAKTHROUGHS (Wiley Jossey-Bass). He is also the inventor of the creativity training game, Bright Ideas.


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Product Details
  • ISBN-13: 9781626818309
  • Publisher: Diversion Books
  • Publisher Imprint: Diversion Books
  • Language: English
  • ISBN-10: 1626818304
  • Publisher Date: 17 Nov 2015
  • Binding: Digital (delivered electronically)
  • Sub Title: Creating Breakthrough Business Concepts


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