The Seven Keys to Communicating in Brazil - Bookswagon UAE
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Home > Language, Linguistics & Creative Writing > Language teaching and learning > Material and coursework > The Seven Keys to Communicating in Brazil: An Intercultural Approach
The Seven Keys to Communicating in Brazil: An Intercultural Approach

The Seven Keys to Communicating in Brazil: An Intercultural Approach


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About the Book

The key to professional success in Brazil is understanding Brazilians. But how do you understand an unfamiliar culture? Seasoned cross-cultural trainers Orlando R. Kelm and David A. Victor use Victor's groundbreaking approach of evaluating a culture's language, environment, social organization, context, authority, nonverbal communication, and time conception to provide a framework for understanding Brazilians and show effective strategies to overcome these communication barriers. The method, referred to as the LESCANT approach makes you the expert evaluator of the culture and helps you easily navigate hurdles that can challenge business relationships. Each chapter of The Seven Keys to Communicating in Brazil employs memorable anecdotes, business cases on each topic from business professionals, and photographs to address key topics. The authors demonstrate how to evaluate the cultural differences between Brazil and North America and include examples of common communication mistakes. Engaging and accessible, the book helps North Americans master the nuances of the Brazilian language and achieve a real experience of the Brasil dos brasileiros.

Table of Contents:
Introduction1. Brazilian Language: That's a Lot of Portuguese!2. Brazilian Environment: What a Huge Country!3. Brazilian Social Organization: Let's Work on it Together4. Brazilian Contexting: I'll Call You, Really I Will5. Brazilian Authority Conception: Show Me Some of that Jeitinho6. Brazilian Nonverbal Communication: One Kiss Or Two?7. Brazilian Temporal Conception: Come On Over When You Can8. Case Study: Sitting Secure In Latin America, Brazilian StyleNotesIndexAbout the Authors

About the Author :
Orlando R. Kelm is an associate professor of Hispanic linguistics at the University of Texas at Austin and associate director of Business Language Education at the McCombs School of Business. His publications and consulting center on intercultural communication focus on Latin America and foreign language learning with emphasis on the use of innovative technologies. David A. Victor is a professor of management and international business at Eastern Michigan University. Victor has consulted and run programs for more than two hundred companies and organizations, including Fortune 500 companies, governments, and NGOs. He is the author of many business communication books and the editor in chief of the Global Advances in Business Communication Journal.

Review :
A state-of-the-art guide for North Americans on how to interact and do business in Brazil. Tackles complicated communication and cultural issues that far exceed knowing superficial details. Seasoned crosscultural trainers Orlando R. Kelm and David A. Victor use Victor’s groundbreaking approach ... to provide a framework in their new book for understanding Brazilians and show effective strategies to overcome these communication barriers.


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Product Details
  • ISBN-13: 9781626163515
  • Publisher: Georgetown University Press
  • Publisher Imprint: Georgetown University Press
  • Height: 216 mm
  • No of Pages: 208
  • Sub Title: An Intercultural Approach
  • Width: 140 mm
  • ISBN-10: 1626163510
  • Publisher Date: 01 Nov 2016
  • Binding: Hardback
  • Language: English
  • Returnable: 01
  • Weight: 426 gr


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