The 200-MPH Billboard
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The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR

The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR


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About the Book

What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard. A seasoned sports and business reporter for the Wall Street Journal and contributor to the New York Times and the Sports Business Journal, Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business. From Junior Johnson’s contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between the likes of Dale Jr. and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox Television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insider’s look at what these changes have meant for NASCAR and its devoted fans. 

About the Author :
Mark Yost has reported on sports and business for nearly twenty years. He has written for the Dow Jones Newswire and the editorial pages of the Wall Street Journal. Yost continues to write for the Wall Street Journal Leisure and Arts pages, where he writes about the business and economics of sports, as well as Street & Smith's Sports Business Journal and other publications. Yost is also the author of Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History. He lives in Lake Elmo, Minnesota, but calls Brooklyn, New York, his home. 

Review :
NASCAR.com, Sept. 25, 2007 “If you have any questions about how NASCAR went from southern-based fixture to by-God sporting phenomenon, you can find the answer in Mark Yost’s new book … Some books of this type leave you gasping for air in the midst of statistics, concepts and strategies; this one doesn’t … This offering from Motorbooks is exhaustively researched … Yost’s writing style is easy and comparatively less dense than almost all of them, yet he still gets the story across in language plain and proper … This book gets a strong buy from this writer.”                                                                                                                                                  Publishers Weekly  “Business and sports reporter Yost takes on the rise of NASCAR, bringing readers into the deals that have turned a Southern good ol' boy racing circuit into a clean-shaven marketing goliath.” “NASCAR fans with an interest in business history will enjoy this 320-page book, which examines how NASCAR grew into a multibillion-dollar business through profitable advertising deals with corporate sponsors.” –Gayot.com SpeedTVBooks.com, August 2007 Book Review by Gregg Leary “A thought-provoking read that documents a largely untold side of NASCAR racing.”                                                       Area Auto Racing News, Oct. 23, 2007 “The book is an interesting and fast read.” National Speed Sport News, December 2007 NationalSpeedSportNews.com, December 2007 “Let me recommend the ideal holiday gift for a racing fan: Mark Yost’s engaging book, ‘The 200 MPH Billboard,’ subtitled ‘The Inside Story of How Big Money Changed NASCAR.’ It is an intriguing story, hard to put down … Both of these books belong in every serious fan’s library.”


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Product Details
  • ISBN-13: 9781616737597
  • Publisher: Quarto Publishing Group USA Inc
  • Publisher Imprint: Motorbooks
  • Language: English
  • Sub Title: The Inside Story of How Big Money Changed NASCAR
  • ISBN-10: 161673759X
  • Publisher Date: 15 Aug 2007
  • Binding: Digital (delivered electronically)
  • No of Pages: 320


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