ABOUT THE BOOK: Cracking the Business Development Code explains the fundamental formula for driving explosive and sustainable business growth: BD = M+S+CS. Understanding the relationships in this simple and profound formula will enable you to transform YOUR BUSINESS (and your livelihood) into a thriving success in any competitive landscape. In this book you will learn...
- Key principles that drive explosive, sustainable business-to-business growth
- How to harness the "power of three" to achieve true customer loyalty.
- Why just a great sales team is never enough to be great
- Seven proven steps for evaluating and re-engineering for explosive success
If you enjoyed New Sales Simplified by Mike Weinberg, Principles: Life and Work by Ray Dalio, or Business Model Generation by Alexander Osterwalder... you are going to love Cracking the Business Development Code by Steve Jones.
ABOUT THE AUTHOR: C. Steven Jones has over thirty years of business development, sales, marketing, project management, and operational experience with Fortune 100 companies such as FedEx, Joy Global, Johnson Controls, and Morgan Stanley. He has also worked for two mid-market B2B firms, served as a small business start-up advisor, and been a small business owner himself. He holds a bachelor of science in technical business management and an associate of science degree in engineering.
About the Author :
ABOUT THE AUTHOR: C. Steven Jones has over thirty years of business development, sales, marketing, project management, and operational experience with Fortune 100 companies such as FedEx, Joy Global, Johnson Controls, and Morgan Stanley. He has also worked for two mid-market B2B firms, served as a small business start-up advisor, and been a small business owner himself. He holds a bachelor of science in technical business management and an associate of science degree in engineering.
Review :
"This book takes the complex and misunderstood subject of business development and frames it into a clearly defined concept that is a must read for any B2B business leader. The 7 step evaluation process is a compelling, accurate, and thought-provoking exercise that, without a doubt, will ensure explosive growth within any organization."
--J. Darrell Lynn, Serial Entrepreneur:
President and CEO, Blink Home, Vintique, and
multiple online home furnishing companies
"Steve brings a refreshing and unique take on business development. His 'three pillars' are very relatable and
actionable for any company in B2B sales. Read this book, put it into practice, and watch your business development
team turn into a business development engine that works!"
--Marisa Pensa, President & Co-Founder,
Competitive Selling (a sales training company)
"Steve has provided an outstanding look into the subject of business development. In this book he has taken a
challenging and complex subject and presented it in a simple and easy to understand way. The thoughts and
concepts in this book will bring insight to those that are aspiring to become successful in business development
while at the same time challenge those that are already seasoned and experienced. Steve's ideas come from years
of personal experience and success, and I have little doubt that it will lead its readers to that same success."
--Jeff L. Arnold, President & CEO,
Fisher and Arnold, Inc.
"My friend Steve Jones has combined his many years of actual experience, observation, and thought about business development and given us an extremely useful and practical guide. If you touch any aspect of your company's business development process, this book will both encourage you and make you better at your job. I'll recommend it to all my clients."
--Ken Edmundson, CEO, The Edmundson Group;
Author; Founder of the ShortTrack Business
Management System
