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The Debrief Imperative: The Secret Tool That is Transforming Businesses the World Over

The Debrief Imperative: The Secret Tool That is Transforming Businesses the World Over


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About the Book

For the last fifty years, fighter pilots have used a secret tool for continuous improvement. This is the disciplined and effective debrief - something most companies talk about but don't know how to do. Authors Murphy and Duke succinctly provide not only the reasons for debriefing, but how to conduct an effective debrief. They call it the Stealth Debrief process. It provides a simple means of analyzing root causes while yielding actionable lessons and addresses organizational weaknesses while empowering and reinforcing strengths.

Table of Contents:
The Purpose of This Book; Randomness, Order and the Need for Personal Control in Daily Affairs; The Physical and Psychological Basis of the Need for Certainty and Control; Exoteric and Esoteric Systems for Increasing Certainty and Control - An Overview; A Kabbalistic Primer for the Attainment of Control and Certainty; The Tarot, and Its Path Assignments; The Agrippa System of Planetary Hours of the Day and Night; The Kabbalistic Cycles of Life -- Their Theory and Application.

About the Author :
James Murphy is a bestselling author (Business Is Combat, Flawless Execution, Flawless Execution Field Manual) and is considered the global expert in organizational execution. He is a highly respected speaker, a consultant to Fortune 500 companies, and the founder and CEO of Afterburner, Inc. His inspiring life story is fascinating - from farm boy to fighter pilot. Now, fifteen years after his military service, he has become world-famous for the Flawless Execution Model. He has been featured in The Wall Street Journal, BusinessWeek, Inc. Magazine, Newsweek, and Financial Times. William Duke is Afterburner, Inc.'s Director of Learning and Development and co-author of the Flawless Execution Field Manual. He currently serves as a human resources officer for the U.S. Navy Reserve, and has more than twenty years as a naval officer and key management experience in both Fortune 500 and small businesses. He is an expert in organization development and process implementation, including Total Quality Management (TQM), Statistical Process Control, Six Sigma, and ISO 9001.

Review :
Excerpt from: One Giant Leap For Manningkind Even with the breakout seasons of second-year players Cruz (who set a franchise record for receiving yards, with 1,536) and Jason Pierre-Paul (whose 161/2 sacks were the most by a Giant since Michael Strahan's 181/2 in 2003), New York still entered the final two weeks at 7--7 after a four-game losing streak that tested the bonds Coughlin worked so hard to build. During the bye week following a 4--2 start, director of player development Charles Way invited fighter pilots from Afterburner Inc., a corporate training company, to address the team about the value of "debriefing" sessions. Pilots returning from missions build trust through sessions in which they sit in a room together, stripped of name and rank; each speaks openly about mistakes he made during the mission. Players also received a copy of a book by one of the pilots, James D. Murphy, the title of which expressed the ultimate goal: "Flawless Execution." Soon Manning and Tuck, respectively, were leading offensive and defensive debriefings the day after games. Coaches were not present. Meetings lasted from 20 minutes to an hour. "I wasn't coaching anybody," Manning says. "I was just coaching myself, looking at what I needed to do better and telling everybody. Then everybody would talk about what they needed to do to improve." Says linebacker Mathias Kiwanuka, "There was a time there when we needed every single minute of [debriefing]. It wasn't about calling people out. It was an opportunity to see everybody hold themselves accountable. The big part of why we're here is that fingers don't get pointed. These kind of teams don't come along very often." If accountability and execution characterized New York's undefeated run from 7--7, those qualities were beacons during the Super Bowl. The Giants had two fumbles but recovered both. (A third was negated by a New England penalty.) They trailed 10--9 at halftime and by eight early in the third quarter but shut down the Pat I tried to tap into some of the Giants' magic by reading" The Debrief Imperative: The Secret Tool that is Transforming Businesses the World Over." Written by former Air Force fighter pilot James D. Murphy, the book explains the value of a post-op debriefing meeting, and also explains how such meetings should be executed. Murphy and his Afterburner Inc., company give high level seminars on the subject, and they visited the Giants facility in early November to visit with coach Tom Coughlin, his staff and the players. They spoke about how a group could review a game in the most constructive manner possible. I asked Giants left tackle Dave Diehl what he thought of the seminar. "We all took something from it," he said. "There is no better person to watch film with than your peers. Football is so much about accountability and selling out for the guy next to you. You don't want to let the guy next to you down. When you can watch film as a group, people can stand up and say, hey, that was my mistake, I was responsible. That leads to a belief in one another."The book stresses that a debriefing session should be nameless and rankless. That way, the truth comes to the forefront and egos are pushed to the background. For instance, when watching tape, any player or coach can point out anything he or someone else could have done better. Instead of just having a superior pointing out errors, players take ownership in the process, making it more powerful. "They use the term nameless and rankless, so when we watch the game and critique ourselves, I had to take off the title of defensive coordinator," Perry Fewell told me. "[Justin] Tuck had to take off the title of captain. We had to be critical of each other, go in the room and hammer out what was the right thing to do, versus who was at fault. Once we were able to do that, we were able to communicate and we broke down some barriers that normally would be defense mechanisms." Fewell said what the Giants learned that day has impacte Practicing Military Precision EAST RUTHERFORD, N.J. --There are team meetings. There are position meetings. And then last Monday, the Giants held a debriefing. Fighter-pilot style. Defense captain Justin Tuck and offensive captain Eli Manning confer with coach Tom Coughlin in September. Like any NFL coach, Tom Coughlin spends his days seeking some sort of an edge for his team. A noted military buff, he's often turned to speakers from the armed forces, and when he heard some time ago about a firm of business process-management consultants who all come from the military ranks, well, he had to hear more. Fast forward to the Giants' bye week, and two former fighter pilots and a retired Navy Seal were teaching Coughlin's players how military tactics--and the relentless pursuit of the unattainable goal of "flawless execution"--could translate on a football field. "I thought the players would relate to the pilots," Coughlin said, in his classic understated way. His hope, of course, is that it is more than that. The firm, Afterburner, was founded 15 years ago by James Murphy, a former Air Force pilot and business executive. He's created an organizational model based on continuous improvement, and his staff--which includes a retired brigadier general and former head of Top Gun--have worked with Fortune 500 companies from Microsoft to FedEx. They'd never worked with a professional athletic team. "We came to talk with Coach Coughlin and he related it very well to football," said Scott Leonard, an Afterburner consultant who managed the Giants session. "He said that just like with fighter pilots, tiny, tiny errors are pass-fail. He said, 'For you, it's life and death. For us, it's win or lose.'" The process is simple: Plan, Brief, Execute and Debrief. The first three phrases are self-explanatory, the last the one that interested the players the most. In the military, a debrief is nameless-rankless, where the officers leave the room and the crew members break down what exactly ha Scores in progress from business, health industry, energy industry and other key business sector periodicals as well as blogs (e.g.s - Leadership Excellence, ASAE, Scrubs Magazine, Chief Learning Officer, Nurse Leader, AORN Journal, Nursetopia, etc.) media_campaign_other: * North of 60 Mining News: Writer plans to review the book in the January issue.


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Product Details
  • ISBN-13: 9781607460404
  • Publisher: FastPencil, Incorporated
  • Publisher Imprint: FastPencil, Incorporated
  • Height: 228 mm
  • Spine Width: 7 mm
  • Weight: 245 gr
  • ISBN-10: 1607460408
  • Publisher Date: 11 Jul 2011
  • Binding: Paperback
  • Language: English
  • Sub Title: The Secret Tool That is Transforming Businesses the World Over
  • Width: 152 mm


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