Me 2.0, Revised and Updated Edition
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Home > Health, Relationships and Personal development > Self-help, personal development and practical advi > Advice on careers and achieving success > Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future
Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future

Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future


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About the Book

"Me 2.0"shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success.""The business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market."" - Gary Vaynerchuk, best-selling author of "Crush It"With record unemployment and a volatile economy, Dan Schawbel's powerful message about personal branding is essential for anyone seeking to achieve success in today's difficult job market. "Me 2.0" offers a proven plan for creating a strong and effective personal brand. By focusing on the 80 million members of "Generation Y," "Me 2.0" shows job seekers innovative ways to separate themselves from the competition and how to have jobs look for them by creating an impactful personal brand."Me 2.0" demonstrates to job seekers how to leverage the power of online media for personal empowerment and career success. Schawbel outlines his unique four-step process for discovering, creating, communicating, and maintaining a personal brand. Schawbel also gives inside tips on how to use blogs, videos, and social networking to find careers based on both passion and experience. A companion website, personalbranding.com, includes information needed to build a personal brand and public persona that yield recognition and job placement.

About the Author :
Dan Schawbel is the leading personal branding expert for Gen-Y. Fast Company calls Dan a "personal branding force of nature." Dan has introduced a whole new generation to personal branding, as he opens up new opportunities and strives to elevate the practice. His Personal Branding Blog is consistently ranked in the top 100 marketing blogs in the world by AdAge, and has achieved syndication from Forbes, Reuters and Hoovers. Dan publishes "Personal Branding Magazine," is the head judge for the Personal Brand Awards and directs Personal Branding TV.He has written articles for major magazines and online resources such as BrandWeek Magazine, PRWeek, About.com, T & D Magazine, Advertising Age, and The American Marketing Association. He is a frequent media commentator, cited in such outlets as Fast Company, ABC News, Young Money Magazine, BNET, ReadWriteWeb, Marketing News, Brand Strategy Magazine (UK) and Yahoo! Finance. He has 8 years of marketing experience, employed at companies such as EMC, Reebok, Lycos, LoJack, and TechTarget. He is on the board of advisers for a geo-social network company called ((Echo)) MyPlace. Also, Dan is keynote speaker at colleges and universities and helps individuals and companies with branding. Dan graduated "Magna Cum Laude" from Bentley College in 2006.


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Product Details
  • ISBN-13: 9781607148128
  • Publisher: Kaplan
  • Publisher Imprint: Kaplan
  • Language: English
  • Sub Title: 4 Steps to Building Your Future
  • ISBN-10: 1607148129
  • Publisher Date: 10 Feb 2011
  • Binding: Digital (delivered electronically)
  • No of Pages: 288


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