Buy E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Society and Social Sciences > Education > Educational equipment and technology, computer-aided learning (CAL) > E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies: (Advances in E-Business Research)
E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies: (Advances in E-Business Research)

E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies: (Advances in E-Business Research)


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

The Web has metamorphosed into a powerful vehicle for the development and delivery of new, emergent products and services, creating vast implications for organizational strategies. E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform. This book explores connections between the development of new e-business technologies with users and consumers, existing and new businesses, and links to social and political visions and strategies.

About the Author :
Hugh M. Pattinson is Senior Lecture in the School of Marketing at the University of Western Sydney. He recently completed a PhD on applying storytelling and Decision Systems Analysis to new Internet-based software application development and delivery. Other areas for research focus include scenario planning and its application in marketing; scenario planning of new and emerging e-business technologies; negotiation research from a complex systems perspective, and new methodologies for analysis and visualisation of unstructured information. He also maintains a strong research interest in strategic alliances and Internet Marketing.Pattinson has a substantial record of curriculum development particularly in the area of e-marketing and e-business and was the Director of E-Business Marketing Programs in the Faculty of Business at UTS. He has developed several courses and subject from pre-university level through to MBA and Executive MBA courses. Prior to joining UTS, he spent over 12 years in various marketing roles within the information technology industry including Channels Marketing Manager, Competitive Intelligence Manager, Marketing Business Analyst and Market Research Consultant. David R. Low is Head of the School of Marketing at the University of Western Sydney. Since his appointment to UWS he has written and implemented a program of studies in E-Marketing at both the undergraduate and postgraduate levels. Prior to joining UWS he was a lecturer in E-Marketing at the University of Technology, Sydney.His research interests include Cross Cultural Issues; Country of Origin Studies; Ethnicity, Market Orientation, Firm Performance, E-Marketing; Innovation, SME’s and the use of technology in business value chains. His research has appeared in many industry publications as well as the International Journal of Cross Cultural Management, International Journal of Employment Studies and the Employment Relations Record . Low has been involved in a number successful competitive grants involving projects investigating the role of ICT in manufacturing firms. Low is a member of the Australian Market and Social Research Society as well as a graduate member of the Australian Institute of Company Directors and a member of the Australia-New Zealand Marketing Academy (ANZMAC). He is currently a Director of the Western Sydney Business Connection, a networking based organisation in the same regional area as the University of Western Sydney and Chair of the Riverside Theatres Advisory Board. Prior to becoming an academic, Low gained extensive experience in industries as diverse as Manufacturing, Retail, Professional Services, Entertainment, Construction and IT. Positions held included roles such as CFO, Channel/Product Manager and GM Service.


Best Sellers


Product Details
  • ISBN-13: 9781605663951
  • Publisher: IGI Global
  • Publisher Imprint: Engineering Science Reference
  • Language: English
  • Series Title: Advances in E-Business Research
  • ISBN-10: 1605663956
  • Publisher Date: 31 May 2011
  • Binding: Digital download and online
  • No of Pages: 332


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies: (Advances in E-Business Research)
IGI Global -
E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies: (Advances in E-Business Research)
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies: (Advances in E-Business Research)

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!