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Infinite Possibility: Creating Customer Value on the Digital Frontier

Infinite Possibility: Creating Customer Value on the Digital Frontier


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About the Book

Discover how to provide experiences for your customers that combine the real with the virtual. Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business world- to set yourself apart from your competition, you need to stage experiences-memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings thatfusethe real and the virtual. Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension-you play by moving your own body; new apps that, when you point your smartphone camera at a real street, overlay digital information about the scene onto the image; and virtual dashboards that track the real world, moment by moment. Digital technology offers limitless opportunities-you really can create anything you want-but real-world experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiencescanyou create? Which onesshouldyou offer? Pine and Korn provide a profound new tool geared to exploring and exploiting the digital frontier. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative companies operate within and across each realm to create extraordinary customer value. Follow them out onto the digital frontier to discover the opportunities that abound for your business. "This book will inspire out-of-the-box thinking for anyone looking to do it differently or better. Infinite Possibility is a must-read and a great vision for technology intersecting with our five senses to create experiences consumers will want." -Gary Shapiro, President and CEO, Consumer Electronics Association "Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Infinite Possibility provides an extremely robust framework to help you grasp the concepts and gives practical guidance on how any organization can make it happen right now." -Chris Parker, Senior Vice President and CIO, LeasePlan Corporation

Table of Contents:
PREPARATION IntroductionInnovation on the Digital Frontier 1. Cosmos Incognitae: Introducing the MultiverseREAL ORIENTATION 2. Reality: Presenting the Richest of Experiences 3. Augmented Reality: Enhancing the World around Us 4. Alternate Reality: Creating an Alternate View of the Real World 5. Warped Reality: Playing with Time VIRTUAL ORIENTATION 6. Virtuality: Crafting the Most Imaginative of Experiences 7. Augmented Virtuality: Bringing the Material into the Virtual 8. Physical Virtuality: Instantiating the Virtual in the Material 9. Mirrored Virtuality: Absorbing the Real World into the Virtual GUIDING 10. Multiverse Excursion: Reaching through the Realms 11. Offering Depiction: Varying the Variables 12. Third Spaces: Fusing the Real and the Virtual 13. From Design to Deployment: Act into the Future Afterword: To Infinity and Beyond

About the Author :
B. Joseph Pine II is an author, speaker, and management advisor to Fortune 500 companies and start-ups alike. He is the coauthor of The Experience Economy and Authenticity and the author of Mass Customization. Kim C. Korn is a management practitioner turned author, speaker, and management advisor. As founder of Business Architecture Inc., he helps companies unlock their potential to thrive indefinitely by creating ever-greater value.

Review :
“Using an ingenious combination of visual imagination and hard logic, Pine and Korn explore and map eight new largely undiscovered digital realms, ripe for development. They take us on a mesmerizing journey to new fields where tomorrow’s dreams will prosper. Infinite Possibility will be to digital experience design what Columbus’s voyage was to the New World. Buy this book: it is your field guide to the future of digital imagination.” —Bob Rogers, founder, BRC Imagination Arts “This book will inspire out-of-the-box thinking for anyone looking to do it differently or better. Infinite Possibility is a must-read and a great vision for technology intersecting with our five senses to create experiences consumers will want.” —Gary Shapiro, President and CEO, Consumer Electronics Association “If you think your company doesn’t need to worry about Virtuality, think again. You should be very worried. Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Infinite Possibility provides an extremely robust framework to help you grasp the concepts and gives practical guidance on how any organization can make it happen right now.” —Chris Parker, Senior Vice President and CIO, LeasePlan Corporation “I have always been amazed by how Joe Pine thinks. Here, with coauthor Kim Korn, he provides an entirely new lens to view—and experience—the world, guiding us beyond Reality to realms of infinite possibility.” —Sonia Rhodes, Vice President, Customer Strategy, Sharp HealthCare “The Experience Economy helped us construct our business model to create value with our virtual offerings. Now, Infinite Possibility provides a great tool to help us discover new areas to explore as Virtuality increasingly permeates Reality. Fulfilling our purpose ‘To create virtual worlds more meaningful than real life’ feels much less of a stretch than it did before!” —Hilmar Veigar Pétursson, CEO, CCP (developer of EVE Online) “Pine and Korn have brilliantly and cohesively mapped out the realms of the real and the virtual in a way that is both insightful and intuitive. This new multidimensional way of looking at the world and locating business opportunities will determine who will best seize the infinite possibility that still exists at the fringes of the real and the virtual.”  —Risto Nieminen, President and CEO, Veikkaus Oy (Finnish National Lottery)


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Product Details
  • ISBN-13: 9781605095639
  • Publisher: Berrett-Koehler
  • Publisher Imprint: Berrett-Koehler
  • Height: 241 mm
  • No of Pages: 288
  • Spine Width: 27 mm
  • Width: 165 mm
  • ISBN-10: 160509563X
  • Publisher Date: 01 Aug 2011
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Weight: 557 gr


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