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Home > Business and Economics Books > Business and Management > Sales and marketing > Choice Models in Marketing: Economic Assumptions, Challenges and Trends(6 Foundations and Trends® in Marketing)
Choice Models in Marketing: Economic Assumptions, Challenges and Trends(6 Foundations and Trends® in Marketing)

Choice Models in Marketing: Economic Assumptions, Challenges and Trends(6 Foundations and Trends® in Marketing)


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About the Book

Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives.

The aim of this book is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.

Table of Contents:
1. Introduction and Scope 2. Basic Assumptions 3. Economic Models of Choice 4. Beyond Economics 5. Concluding Thoughts. Annotated Citations of Economic Choice Models in Marketing. References.


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Product Details
  • ISBN-13: 9781601981646
  • Publisher: now publishers Inc
  • Publisher Imprint: now publishers Inc
  • Height: 234 mm
  • No of Pages: 100
  • Returnable: Y
  • Series Title: 6 Foundations and Trends® in Marketing
  • Sub Title: Economic Assumptions, Challenges and Trends
  • Width: 156 mm
  • ISBN-10: 1601981643
  • Publisher Date: 28 Aug 2008
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Returnable: Y
  • Spine Width: 5 mm
  • Weight: 154 gr


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