Two Billion Eyes: The Story of China Central Television

"Up until Two Billion Eyes," wrote the Los Angeles Review of Books, "the view of Chinese media has often been limited...[Ying] Zhu expands the periphery of our vision." Acclaimed in hardcover by experts on China, Zhu's brilliant dissection of China Central television (CCTV) is the first book to look at the dynamic modern media conglomerate and official mouthpiece of the Chinese Communist Party, with an audience of over 1.2 billion viewers globally, including millions in the United States. With "cogent analysis and penetrating insight" (Publishers Weekly), Two Billion Eyes tells the groundbreaking story of this hugely influential media player. "A fascinating window into the emergence of a Chinese public sphere" (Fredric Jameson) and "an indispensable guide to the Chinese media landscape (The New Inquiry), Two Billion Eyes explores how commercial priorities and journalistic ethics have competed with the demands of state censorship and how Chinese audiences themselves have grown more critical. A "unique window" (South China Morning Post) into one of the world's most important corporations, this is a crucial new book for anyone seeking to understand contemporary China.

About the Author :
Ying Zhu is a professor of media culture at the City University of New York, College of Staten Island. The recipient of a fellowship from the National Endowment for the Humanities, she is the author or editor of seven other books, including "Television in Post-Reform China" and "Chinese Cinema during the Era of Reform," and a co-producer of current affairs documentary films, including "Google vs. China" and "China: From Cartier to Confucius." She lives in New York.

Review :
"Ying’s cogent analysis and penetrating insight are invaluable for anyone trying to understand the political and social reality of the world’s most populous country." —Publishers Weekly "A fascinating look at the news-entertainment-propaganda combine that plays a central role in how China understands itself, and is sure to play a larger role in China's relations with the outside world. I learned a lot about China, and about the news business, from this book." —James Fallows, author of China Airborne "Ying Zhu's compelling analysis of CCTV is very much an 'inside' story…We are given not just the best book to date about Chinese television, but a far better understanding of the role of media in China's still developing model of state-society relations." —Stanley Rosen, professor of political science, University of Southern California "Charged by the state with a global mission, and delivering everything from dramas and game shows to news, CCTV beams its programs from eight satellites to the world. Ying Zhu opens a window onto this complex, historically dynamic, and globally important institution…Fascinating reading." —Dan Schiller, author of Digital Capitalism: Networking the Global Market System "A must-read insider account for anybody interested in contemporary Chinese media, Two Billion Eyes provides timely access to rarely heard personal voices from practitioners at CCTV…Zhu has proved herself again to be an innovative scholar." —Yingjin Zhang, professor of Chinese, comparative literature, and cultural studies, University of California-San Diego "If you want to know about the most important media institution in China, you have to read this book. Combining rare, in-depth interviews with fine-grained analysis, Zhu…makes a most significant contribution to our understanding of the complexity and ambitions of CCTV." —Wanning Sun, professor of media studies, University of Technology, Sydney "Two Billion Eyes opens a fascinating window onto the emergence of a Chinese public sphere, with its convergence of information, crisis, culture, politics, competition, personalities, and programming. A host of probing and stimulating interviews reveal the people at work within these developments and transform Western stereotypes about state monopoly into a glimpse of concrete history, the sense of a genuine historical process underway in the China of the last three decades." —Fredric Jameson, professor of literature, Duke University "The story of CCTV has never been told so fully, fascinatedly, and factually…Covering all dimensions of CCTV, from both historical and contemporary perspectives, Zhu’s book is remarkable for being scholarly and journalistic at the same time." —John Lent, Temple University "This is a remarkable book in many respects and should be read by all who want to understand the changing face of China’s media." —Asian Creative Transformations