About the Book
"One of Hollywood's brightest and most respected executives." -USA Today
In praise of "Lessons at the Halfway Point: "It has been said that the unexamined life is not worth living. Michael Levine examines his with great wisdom and wit." -Dr. Jonas Salk
Charm is good business. It can increase your income, improve your status, and establish and maintain your reputation. It can mean the difference, in many cases, between success and bankruptcy. Most businesspeople don't automatically understand the concept of charm. It ought to be a reflex to "turn on the charm" when dealing with customers, clients, associates, and employees. The value of charm has been made clear through opinion polls, scientific studies, and just plain old real life. It's true in politics. It's rare to hear Bill Clinton mentioned, for instance, without a comment following on his charm. And it's certainly true in entertainment, a whole business based on the money-making potential of charm.
This is true for the small businessperson as well. Charm draws customers, whether to a garage, a dry cleaner's, or an investment bank. Charm gets noticed. When a customer contacts a firm for the first time, charm can seal the deal. But charm is only partly innate. Much of it is learned-from your parents, from your friends, and from people like the author, who have made a lifelong point of paying attention to charm. And you can learn how to make it work for you. How to succeed in business with really trying? CHARMING YOUR WAY TO THE TOP.
Review :
MICHAEL LEVINE, called "one of Hollywood's brightest and most respected executives" by USA Today, has represented many of Hollywood's top names, including Barbra Streisand, Cameron Diaz, Demi Moore, David Bowie, Michael J. Fox, Sandra Bullock, Prince, Ozzy Osbourne, Sandra Bernhard, Kareem Abdul Jabar, Bill O'Reilly, and Nancy Kerrigan.
Previous books by MICHAEL LEVINE:
-Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign . . . Without Going Broke -
.The Guerrilla P.R. Guide to Promoting Your Charity, Nonprofit Organization, or Fund-Raising Event
-Guerrilla P.R. Wired: Waging A Successful Publicity Campaign On-Line, Offline, And Everywhere In Between
-Raise Your Social I.Q.: The Case for Civility in an Increasingly Vulgar Age
-Lessons at the Halfway Point
-A Branded World: Adventures in Public Relations and the Creation of Superbrands
-Selling Goodness
-The Kid's Address Book: Over 3,000 Addresses of Celebrities, Athletes, Entertainers, and More . . . Just For Kids
-The Address Book: How to Reach Anyone Who's Anyone
Critical Acclaim for Lessons at the Halfway Point by Michael Levine
Dr. Jonas Salk-Creator of the Polio Vaccine
"It has been said that the unexamined life is not worth living. Michael Levine examines his with great wisdom and wit."
Rabbi Harold M. Shulweis-Author For Those Who Can't Believe
"Michael Levine has gifted the reader with aphorisms of wisdom, wit and insight relevant to coping with the challenges of contemporary living."
Sidney Sheldon-Author
"Strong . . . clear . . . powerful. It makes you think and re-think. Filled with excitement, filled with passion, on the greatest adventure of all-life."
Mother Teresa-Winner of Nobel Peace Prize
"Thank you for Lessons. Never think that a small action done to your neighbor is not worth much. It is not how much we do that is pleasing to God, but how much love we put into the doing. God bless you."
Charlton Heston-Academy Award-winning Actor
"Michael Levine is the proprietor of an active and considering mind. I find myself agreeing with almost all of his observations in Lessons at the Halfway Point and chuckling at even more of them. Wry, dry, skeptical . . . and right."
Praise for GUERILLA P.R.:
"Levine is one of the top P.R. folks in the world, and has represented major, major stars. . . . Guerrilla P.R.'s subtitle is "How you can arrange an effective publicity campaign without going broke." They say it's gimmicky, but as Tom Peters says in the book, the gimmick is that it works. . . . The stuff is very well done and true."-"-CNN"
100% of the top 25 business schools in America use Guerrilla P.R. by Michael Levine, including Harvard, Stanford, Northwestern, University of Pennsylvania. MIT, Columbia, and Berkeley.
Praise for THE ADDRESS BOOK:
"A gem...remarkable, thorough, and accurate."--"USA Today"
"You are holding in your hands 'the almanac to the inaccessible.'"--"People"
Includes a full color photo of the book jacket and this quote: "Charm is seldom mentioned in convential business books, but Mr. Levine pitches it as an invaluable tool in the work world."-"-Dallas Morning News"
