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Home > Business and Economics > Business and Management > Right Hook: The Triumph of Fox News in the Battle for Cable Domination
Right Hook: The Triumph of Fox News in the Battle for Cable Domination

Right Hook: The Triumph of Fox News in the Battle for Cable Domination


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About the Book

How brutal is the cable news business? When Fox News CEO Roger Ailes learned that Paula Zahn was negotiating with archrival CNN, Ailes fired Zahn immediately. When a reporter pointed out that Zahn had boosted ratings for Fox, Ailes replied, I could have put a dead raccoon on the air this year and gotten a better rating than last year. "Crazy Like A Fox" tells one of the most dramatic business stories of the past decadethe war over cable news. In 1991, with its coverage of the first Gulf War, Ted Turners CNN reinvented the television news business and became a global brand name. In 1995, NBC and Microsoft pooled their enormous resources to create MSNBC. But by 2003, both had been dwarfed in the ratings by Rupert Murdochs seven-year-old Fox News Channel. How did Fox News pull off this amazing victory and how is its success and its alleged right-wing slantchanging the entire media world? Scott Collins provides a shocking account of corporate arrogance and intrigue, with all the brash personalities and back-room dealings involved in the war for ratings. He offers inside tales about a virtual Whos Who of American television: not just corporate players like Turner, Murdoch, Ailes, Walter Isaacson, and Bob Wright, but also on-air talent like Paula Zahn, Bill OReilly, Connie Chung, Phil Donahue, Sean Hannity, Greta Van Susteren, and Larry King. Collins also shows what happened behind the camera during the biggest news stories of our time, including the 2000 election, September 11, and Gulf War II.


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Product Details
  • ISBN-13: 9781591840299
  • Publisher: Penguin Putnam Inc
  • Publisher Imprint: Portfolio
  • Height: 229 mm
  • Returnable: N
  • Weight: 476 gr
  • ISBN-10: 1591840295
  • Publisher Date: 12 Apr 2004
  • Binding: Hardback
  • Language: English
  • Sub Title: The Triumph of Fox News in the Battle for Cable Domination
  • Width: 159 mm


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