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Between the Devil and the Deep Blue Sea

Between the Devil and the Deep Blue Sea


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About the Book

"The Birt Years". The phrase has become synonymous with a period of revolutionary change at the BBC and has heralded a radical shake up across British broadcasting. Between the Devil and the Deep Blue Sea tells for the first time the story of those incredible years.

Written by the leading media analyst and writer, Mathew Horsman, and with exclusive cooperation from John Birt himself, Between the Devil and the Deep Blue Sea charts the fascinating reign of the BBC's most influential and radical Director General. When he arrived in 1991 as Deputy Director General, the BBC had two TV channels, four radio station, and a huge empire and infrastructure. Only nine years later John Birt steps down as Director General of a BBC which broadcasts on ten TV channels, five radio stations, a revitalised and more commercial radio network, a commitment to digital broadcasting, and Europe's most visited website.

Birt's management style has become legendary within the industry. He has been responsible for the shedding of hundreds of jobs and in many people's eyes he sold his soul to the devil in the guise of Rupert Murdoch, which resulted in the bulk of live football on TV being lost to SBkyB. He has been accused of "dumbing down" the world's greatest broadcasting network through the popularization of the sacred entity that is the BBC News and the taking on of the commercial stations in head-to-head scheduling.

Will history be kind to "the Birt Years" ... or have they marked the beginning of the end for the BBC? Between the Devil and the Deep Blue Sea offers fascinating, and sometimes explosive, insights.


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Product Details
  • ISBN-13: 9781587990106
  • Publisher: Texere Publishing
  • Publisher Imprint: Texere Publishing
  • Language: English
  • Returnable: N
  • ISBN-10: 1587990105
  • Publisher Date: 31 Dec 2000
  • Binding: Hardback
  • No of Pages: 288


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