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Home > Business and Economics > Business and Management > Sales and marketing > Advertising > Store Presentation and Design 3: No. 3
Store Presentation and Design 3: No. 3

Store Presentation and Design 3: No. 3


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About the Book

With over 250 full-colour photos, "Store Presentation and Design Number 3" presents the finest examples of in-store visual merchandising displays that reveal how creative design and architecture plans, and merchandise presentation can work together to turn a selling space into a profit. The third book in a successful series, this exciting new edition of "Store Presentation and Design" presents the newest, freshest, most innovative, and most effective strategies for balancing store design, visual merchandising, and area displays. It provides direction on where new items, sales/clearance items, and general merchandise should be featured, along with visual demonstrations and photographs of how to effectively balance the sales (cash register) location with the customers' walking, resting, and shopping spaces. Because the store itself is the seller's most effective sales tool, the right combination of materials, fixtures, lighting, color, windows, furniture, displays, and showcases project the store's image, entice customers to buy, and creates a lasting impression and customer loyalty.

About the Author :
Among the prestigious list of industry professionals on the Retail Design and Visual Presentation Advisory Board are: Stephen Allen, Pucci; Rick Brown, Parisian; Mary Constantini, Daffy's; Sal Lenzo, Saks Fifth Avenue; Rick Schlenther, Carson Pirie Scott and Co.; Brian Preussker, Macy's West, and Gilberto Vanderweide, Henri Bendel. Their wealth of experience and expertise read as a "who's who" in the "Store Presentation and Design" world.


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Product Details
  • ISBN-13: 9781584711643
  • Publisher: HarperCollins Publishers Inc
  • Publisher Imprint: Collins Design
  • Height: 279 mm
  • Returnable: N
  • Width: 216 mm
  • ISBN-10: 1584711647
  • Publisher Date: 29 Jun 2010
  • Binding: Hardback
  • Language: English
  • Sub Title: No. 3


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