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Brandicapped

Brandicapped


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About the Book

Brandicapped?- Redefines the relationship between The Business, The Brand, and the CEO's role in the Branding Process. Brandicapped? can best be described as a "Business of Oz"- like parable. It lands you in an innocent little place filled with innocent little people--who suddenly discover that in order to live innocently ever after, they must first do battle with a dastardly marketing communications disease. Once upon a time, there was an unknown, unaware, nondescript little city in the United States called Some Place. It sat nestled quite comfortably between Here and There, where the only thing the good people did was manufacture white shirts. It's what they did. They just made white shirts. Lots of them. And then one fateful day, a mean and nasty wind and rain storm ravaged the town. Yet, quite ironically, the storm also brought with it a savior of sorts: Brandologist Dr. Melman, a Branding Guru. The good doctor meets Some Place's six key business leaders and readily recognizes that the health and well-being of the city is seriously threatened by an extremely devious disease. Some Place was severly Brandicapped?! Brandicapped by the all too common business affliction to accurately define and clearly communicate who you are, what you do and why anyone should care to remember you. Retained to cure the city of this business-threatening communications disease, Dr. Melman privides each of the six key Leaders of Some Place with a rewarding crash-course on Branding a business. He starts with basic Brand and Branding definitions, reveals his simple top-secret cure for being Brandicapped?, and analyzes each of the six leaders, their roles and their responsibilities to make certain Some Placedoesn't suffer a relapse. Oh, and everybody lives happily (and innocently) ever after. Reccommended reading for: CEO's; other C-Class Executives; Marketing/ Branding/ Advertising/ PR People; Executives, Directors & Managers; Communications & HR departments; University-level Marketing & Communications Courses; Lovers of really good Business Performance Improvement books.


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Product Details
  • ISBN-13: 9781582750378
  • Publisher: Black Forest Press
  • Publisher Imprint: Black Forest Press
  • Height: 224 mm
  • No of Pages: 117
  • Spine Width: 17 mm
  • Width: 168 mm
  • ISBN-10: 1582750378
  • Publisher Date: 20 Apr 2004
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Weight: 354 gr


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