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Home > Art, Film & Photography > Industrial / commercial art & design > Graphic design > Rethink Redesign Reconstruct: How Top Designers Create Bold New Work by Reinterpreting Orignal Designs
Rethink Redesign Reconstruct: How Top Designers Create Bold New Work by Reinterpreting Orignal Designs

Rethink Redesign Reconstruct: How Top Designers Create Bold New Work by Reinterpreting Orignal Designs


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About the Book

This book is a powerful reminder that there's more than one solution to every creative problem. Readers will find 37 original projects followed by reinterpretations from top professionals. These re-mixes serve as a creative jolt for those inevitable times when designers need a little extra inspiration. Each section starts with an original design and detailed Q&A-style captions that explain the concept and process behind the design. The following re-designs - ranging from wild freeform creations to more subtle changes - are paired with insightful captions that give readers a rare (and sometimes humorous) glimpse into other professionals' creative thought processes. With page after page full of never-before-seen artwork, this book is the kind designers will pull down from the shelf again and again. It's an essential idea-sparking tool.

About the Author :
Mark Wasserman co-founded Plinko, a San Francisco graphic design shop, with his wife in 1997. The firm's eclectic client list includes everyone from Aquarius Records and Garageband.com to Business 2.0 and Bind Networks.


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Product Details
  • ISBN-13: 9781581804591
  • Publisher: F&W Publications Inc
  • Publisher Imprint: How Design Books
  • Height: 270 mm
  • Returnable: N
  • Sub Title: How Top Designers Create Bold New Work by Reinterpreting Orignal Designs
  • Width: 270 mm
  • ISBN-10: 1581804598
  • Publisher Date: 13 May 2004
  • Binding: Hardback
  • Language: English
  • Spine Width: 19 mm
  • Weight: 1152 gr


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