About the Book
The Influencer Code is the essential reference for anyone who wants to be an effective online promoter and marketer.
The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business.
From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers"- those people who have a big-and, more importantly-loyal audience ready to hear what they have to say about anything.
Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood.
Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code.
The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals.
The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.
Table of Contents:
Foreword by Jesse Itzler
Why We Need This Book
INFLUENCER MARKETING
1: Marketing Is Evolving
2: The Biggest Misconceptions About Influence
3: The Four Types Of Influencers
STEP ONE: ALWAYS START WITH THE END IN MIND
4: Setting Smart Goals
5: Beyond The Buzz
6: The Roles Influencers Can Play Across Your Business
STEP TWO: OBSERVE AND IDENTIFY
7: Influencing Your Customer
8: Measuring An Influencer’s Influence
9: Brand Ambassadors 101
STEP THREE: CONNECT
10: Crafting The Irresistible Influencer Opportunity
11: Making The Approach To Your Influencer
12: Defining The Relationship
13: HIIM: High Impact Influence Measurement
14: The Keys To Developing Killer Influencer Marketing Content
APPLYING THE PRINCIPLES OF INFLUENCER MARKETING
15: The Code in Action
16: The Code of Tomorrow
Final Words
About the Author :
Amanda Russell is an international fitness icon, speaker, brand strategist and educator. She has been at the forefront of digital marketing and social media revolution from its infancy. As a pioneer in Influencer Marketing, she has developed an extensive following online including her over 83K followers on YouTube and over 135K followers on Facebook. After succeeding in launching her online fitness and lifestyle community Fit, Strong & Sexy, she went on to co-found the Interesting Agency, offering full-service brand strategy, marketing, and content production services. She is currently the Chief Marketing Officer at Valeo Securities, where she's heading up a re-brand and international re-launch as Valeo Fit. She graduated from the University of Richmond with an MBA in Marketing. She teaches the only fully accredited Influencer Marketing course in the world at UCLA.
Review :
“Thorough, thoughtful, and compelling. An industry game-changer and a terrific look at what makes one brand or person influential.” —Katia Bassi, CMO, Automobil Lamborghini
“The Influencer Code enables you to leverage marketing as an asset instead of an expense. It arms you with a new way of thinking about a still evolving digital age.” —Andy Roddick, World Champion tennis player and Andy Roddick Foundation Chair
“The Influencer Code puts a new meaning to influencer marketing and defines it more accurately and innovatively than it has been before.” —Brandon Scott Roye, Marketing Strategist, Google
“Amanda is simply a force to reckon with in the influencer marketing industry and without question one of the most valuable marketing experts you will find.” —Shane Barker, Forbes Council
“...a game-changing way of viewing the entire category of marketing for the future. I consider Amanda a true pioneer in the field of influencer marketing.” —Joey Gonzalez, CEO, Barry’s Bootcamp
“The Influencer Code isn’t just an excellent book, it’s a plan for $7+ figure success both at the personal and organizational level. A must-read!” —Erik Qualman, Digital Strategy Expert and best-selling author of Socialnomics
“Amanda is one of those rare professionals who has mastered many trades and has provided a positive impact on my course, helping students to ‘see the light,’ and bridge from books to the real world.” —Greg O’ Brian, CEO and co-founder, Noodle.Com and Professor, Harvard University
“...an impactful book that will teach you all you need to create and implement an effective influencer marketing strategy.” —Neal Schaffer, author of The Age of Influence
“Amanda Russell is a force of nature with an indomitable zeal, and it’s all powered by a genuine passion and unparalleled insight and experience into a subject very few can articulate better. Amanda BREAKS the Code—couldn’t recommend more highly.” —Simon Kelly, CEO, Story Worldwide
“The business world has changed. If your company isn’t using influencers to grow, you are missing serious opportunities…a must-read for influencer marketing.” —Mickey Quinones, Dean of the Robins School of Business, University of Richmond
“Amanda is a dynamo who is redefining how individuals and companies should think about influencer marketing in the modern era.” —Tom X Lee, CEO and founder, One Medical
“The Influencer Code is what the marketing departments at many schools are missing. With real life stories and pop-culture references, it is engaging, knowledgeable, and essential for understanding what influencer marketing really is.” —Dr Dana Lascu, Professor of Marketing, University of Richmond.
“The Influencer Code is a must for anyone wanting to stand out in a sea of numbers.”
—Tamilee Webb, Hall of Fame fitness instructor
“Amanda lifts the curtain and demonstrates how the best influencer marketing is rooted in the basic principles of brand partnerships and how you can apply them to make influencer marketing more trustworthy, more accountable, more measurable and, as a result, more effective.” —Neil Waller, Co-founder, Whalar, top Influencer Marketing Creative and Technology Agency
“I stand as one of Amanda’s biggest fans and fully recommend her as a valuable, needle-moving asset to your growth.” —Jim Wolf, CEO, Ringers Technologies and former president, AIG
“Finally, the essential guide to influencer marketing has been written. Ignore this book at your own risk.” —Jesse Itzler, author of The New York Times Best-Seller Living With a SEAL
“…a master of influencer marketing, and has powerful insights and recommendations to help brand leaders divert their resources away from generating attention and toward increasing influence. I consider Amanda a true pioneer in the field of influencer marketing.” —Chris Kneeland, CEO & Co-Founder of Cult Collective and The Gathering of Cult Brands
“...a must-read for anyone that wants to deeply dive into influencer marketing and learn everything you should know about it. A definitive guide for brands, professionals, agencies and students!” —Alessandro Bogliari, Co-founder and CEO, The Influencer Marketing Factory
“Amanda Russell is one of the brightest voices in Influencer Marketing. With The Influencer Code, she has created the definitive, how-to guide for practitioners. This book—true to its title—is the code.” —JoAnn Sciarrino, Director of Stan Richards School of Advertising University of Texas
“Engaging, thought-provoking and addictive. This book is well worth the read, and a foundational element for your influencer strategy.” —Kendra Bracken Ferguson, Founder, BrainTrust and co-founder, Digital Brand Architects
“The first book on the subject I dare to recommend wholeheartedly.” —Alex Nascimento, Co-founder at UCLA Blockchain Lab, Faculty Marketing and Blockchain UCLA, CEO 7 Marketing Media
“Amanda thinks about influencer marketing in an entirely different way and can demonstrate what she teaches so effectively (and entertainingly) that people actually get it.” —Dr. Erin Fall Haskell, Host/Co-Producer of Good Morning La La Land
“In the fast moving world of digital marketing, Amanda stands out as a true expert. With The Influencer Code, she DOES spill the code, with actionable strategies to help you break through the noise. If you want to stand out and succeed in today’s world, read this book!” —James Dalthorpe, Professor of Marketing, University of Texas and co-founder, BravoZulu
“If you want your business to maintain the status quo, do not read this book. But if you want to step on the throat of your competition and win in the digital marketplace, crack open The Influencer Code.” —Bill Biggs, President, Biggs & Associates and COO, Daniel Stark Law
“…unrivaled insight on influencer marketing.” —Turney Duff, New York Times best-selling author, journalist, TV personality
