Untapped Creating Value in Underserved Markets - Bookswagon
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Sales and marketing > Untapped Creating Value in Underserved Markets
Untapped Creating Value in Underserved Markets

Untapped Creating Value in Underserved Markets


     0     
5
4
3
2
1



Available


X
About the Book

Underserved markets-communities made up of low- to moderate-income consumers-represent a multi-trillion dollar opportunity that has been largely ignored by most companies. With tremendous production and distribution potential, and growing workforce and supplier bases, these "base of the pyramid" markets are host to some of the fastest growing business opportunities around. They fill corporations' most pressing needs- increased sales, qualified workforces, reduced costs, and increased quality. Based on rigorous research on the success strategies employed by pioneering corporations, Untapped offers practical, tested tools for engaging consumers, workers, and suppliers to address the needs of both the corporation and the community.

Table of Contents:
CONTENTS Preface and Acknowledgements Introduction: Finding the Opportunities Chapter I. Tapping New Markets Chapter 2. Recruiting and Retaining a Qualified Workforce Chapter 3. Increasing Value in the Supply Chain Chapter 4. Accelerating Product and Process Innovation Chapter 5. Building Partnerships That Work Chapter 6. Creating Value for Business and Community References Index

About the Author :
John Weiser is a founding partner in the firm of Brody . Weiser . Burns and an expert on using business strategies to achieve business and social goals. He has written numerous reports and books on this subject, including Conversations with Disbelievers. He has helped create, manage, and evaluate a range of corporate-community partnerships, including several profiled in this book. Michele Kahane is Director of Special Projects for the Center for Corporate Citizenship at Boston College. Prior to working at the Center, she was a program officer in the Ford Foundation's Economic Development Unit. While there, she managed the Corporate Involvement Initiative, which sought to leverage private sector resources on behalf of low-income individuals. She also has been a Vice President in Emerging Markets at Chemical Bank. Steve Rochlin is Director of Research and Policy Development for the Center for Corporate Citizenship at Boston College, which helps businesses leverage their social, economic, and human assets to ensure success and a more sustainable world. He has spent more than ten years working with Fortune 500 businesses, and producing leading research on "win-win" models of corporate citizenship. He is the author of many reports and books, including Defining the Value Proposition for Corporate Citizenship. Jessica Landis is a research consultant at the Center for Corporate Citizenship at Boston College. She has contributed to many projects on corporate citizenship, including the Conversations with Disbelievers series and the Center's In Practice database.

Review :
“The authors have taken a complex subject and made it clear and understandable.  They describe both success strategies and pitfalls, giving practical advice that will help managers create value for company and community alike.  I heartily endorse this book.”   —Bob Stiller, President and CEO, Green Mountain Coffee Roasters, winner of Forbes magazine’s 2001 Entrepreneur of the Year Award "…. a highly readable and practical analysis of how companies from diverse industries have adapted their business models and practices to succeed in markets previously considered unattractive. This book can help readers reach these markets profitably as well as have the satisfaction of making a difference in underserved communities." —Pamela Flaherty, Senior Vice President for Global Community Relations, Citigroup, winner of the 2005 Corporate Design Award, Global Green USA “This book explains complex situations through clear, concise, real world examples that allow the reader to quickly grasp the concepts and see how they can be applied to achieve the desired ‘Win-Win’ outcome:  good products and services at fair prices for communities and a long term profitable result for businesses.” —Ed Charlebois, Vice President, Travelers Personal Lines, St. Paul Travelers, former chairman, National Insurance Task Force, winner of the Community Development Corporation of Long Island's Opportunity Award “As we engage with communities, there is a constant creative tension in figuring out what we can give, and what we can get. Untapped examines this issue from a corporate perspective— analyzing the challenges and opportunities in creating value by first empowering an underserved community.” —Russell Simmons, Chairman and CEO, Rush Communications, winner of the NAACP Lifetime Achievement Award


Best Sellers


Product Details
  • ISBN-13: 9781576753729
  • Publisher: Berrett-Koehler
  • Publisher Imprint: Berrett-Koehler
  • Height: 241 mm
  • No of Pages: 264
  • Spine Width: 24 mm
  • Width: 165 mm
  • ISBN-10: 1576753727
  • Publisher Date: 11 Jun 2006
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Weight: 560 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Untapped Creating Value in Underserved Markets
Berrett-Koehler -
Untapped Creating Value in Underserved Markets
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Untapped Creating Value in Underserved Markets

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!