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Home > Business and Economics Books > Business and Management > Ownership and organization of enterprises > Small businesses and self-employment > [GBS] 201 GREAT IDEAS FOR YOUR SMALL BU
[GBS] 201 GREAT IDEAS FOR YOUR SMALL BU

[GBS] 201 GREAT IDEAS FOR YOUR SMALL BU


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About the Book

Insightful, enthusiastic, and straightforward, renowned small-business expert Jane Applegate shares ideas that will give your company an edge--201 powerful approaches for managing, organizing, and promoting a more successful enterprise. Whether you have an established business or are launching one, this book could be the smartest purchase you ever make. * Simple, useful ideas and step-by-step explanations of how to make them work for you * Practical solutions and inspiring real-life stories from small-business experts and prospering entrepreneurs * Revised and updated throughout, with thirteen creative new ideas * Consider a company party or picnic--and don't stint--these events are good for morale and are 100 percent tax deductible

Table of Contents:
Chapter 1 Management Strategies. Lessons to master the everyday challenges of building your business. 1 Always Deal with Decision Makers. 2 Don't Be Afraid to Recreate Your Business. 3 Hire a Great Lawyer. 4 Turn to Spiritual Leaders and Science for Management Advice. 5 Solicit a Quick "Yes" or "No". 6 Tell the Truth--It's Critical. 7 Say Goodbye to Corporate Life. 8 Create an Informal Advisory Board. 9 Move Your Business to an Incubator. 10 Overcome a Fear of Public Speaking. 11 Find a Mentor. 12 Organize a Company Retreat. 13 Create a Smarter, Safer Workplace. 14 Think Ergonomically. 15 Make Your Meetings More Productive. 16 Never Work with Anyone Who Gives You a Headache or a Stomachache. 17 Meet Clients in Public Places. 18 Do Something about Your Stress Level. 19 Work the Phones or Walk the Floor. 20 Join a Business Owners' Support Group--There's Strength in Numbers. 21 Create a "Roundtable" Editorial for a Trade Publication. 22 Get Help from a Restaurant Consultant. 23 Listen to the Telephone Doctor. 24 Create a Disaster-Recovery Plan. 25 Work Hard and Play Harder. 26 Know When to Reach Out for Help. 27 Know the Dos and Don'ts of Buying a Franchise. 28 Consider Joining the Family Business. 29 Get Free Government Counseling. 30 Move Your Business into a Main Street Revitalization Zone. 31 Ask Your Employees to Evaluate You. 32 Take This Self-Help Quiz for Managers. 33 Understand What Success Means to You. Chapter 2 Money Matters. Crucial solutions and novel opportunities to keep the cash flowing. 34 Become a Profit Enhancement Officer. 35 Look for "Smart Money". 36 Write a Killer Business Plan. 37 Learn from David Bowie. 38 Hire a Good Accountant. 39 Find Yourself an Angel. 40 Choose the Right Bank. 41 Find a Strategic Partner. 42 Sell Stock in Yourself. 43 Rent a Financial Genius. 44 Sell at the Right Time and Price. 45 Be Prepared for the Sale. 46 Use a Savvy Real Estate Broker. 47 Shop Carefully for Long-Distance Service. 48 Lock Your Supply Cabinet. 49 Set Up a SIMPLE Retirement Plan. 50 Create an Employee Stock-Ownership Plan. 51 Join a Captive Insurance Company to Cut Costs. 52 Be Prepared to Accept Credit Cards. 53 Collect the Money People Owe You. 54 Hire a Debt Arbitrator. 55 Fight Unnecessary Chargebacks. 56 Buy Disability Insurance. 57 Expand Your Vendor Network. 58 Ask for a Deposit. 59 Discount Accounts Receivable. 60 Be Talked Out of a Bad Idea. 61 Hire an Enrolled Agent to Do Your Taxes. 62 Take Advantage of a Tax Break. 63 Know about Economic Development Incentives and Agencies. 64 Use Frequent Flier Miles for Meetings. 65 Finance Your Independent Film. 66 Take Advantage of Special Lending Programs for Women. 67 Get Free Financing Help. 68 Get Some Help from Uncle Sam. 69 Buy Used Office Furnishings. 70 Buy Prepaid Legal Insurance. 71 Locate the Right Space. 72 Build Up Your Credit Lines. Chapter 3 Marketing Strategies. Creative ways to attract new customers and trounce the competition. 73 Strike a Deal with a Giant. 74 Look Big in Cyberspace. 75 Take Advantage of Co-op Advertising. 76 Market to Callers on Hold. 77 Set Up a Dealer Network. 78 Create an Active Database. 79 Market to the Gay Consumer. 80 Give to Charity. 81 Use Coupons to Attract Customers. 82 Do Good for Your Community. 83 Use Food as a Selling Tool. 84 Set Up a Strong Referral Network. 85 Give It Away. 86 Design a Great Sign for Your Business. 87 Produce an Infomercial. 88 Put a Pig in Your Window. 89 Put Your Company Name on Everything. 90 Free Up Your Sales Force. 91 Hire a Mascot or a Celebrity. 92 Publish a Newsletter. 93 Market Your Service-Based Business. 94 Host an Open House. 95 Promote with Prepaid Phone Cards. 96 Generate Publicity in Your Community. 97 Give Away a Seminar Seat. 98 Know the Difference between Marketing, Advertising, and PR. 99 Ask for Two Business Cards. 100 Have a Theater Party. 101 Invite Associates to a Trade Show. 102 Really Work a Trade Show. 103 Know Your Competition. 104 Tap the Growing Hispanic Market. 105 Become Politically Active. 106 Make Your 800 Line Ring. 107 Attend Charity Events to Make Contacts. 108 Publicize Your Food Business. 109 Become a Government Contractor. 110 Consider Multilevel Marketing. 111 Send Pizza to Potential Clients. 112 Think BIG--It Doesn't Cost Any More than Thinking Small. 113 Get Certified as a Minority Supplier. Chapter 4 Developing and Launching Products. Nurturing your big idea and finding the perfect niche. 114 Create a Fad. 115 Import Something New and Different. 116 Turn Your Hobby into a Successful Business. 117 Borrow Funds from Your Family. 118 Become an Exclusive Importer. 119 Be a Location Contrarian. 120 Build a Working Model. 121 Serve the Market's High and Low Ends. 122 Launch New Products with a Media Blitz. 123 Do a Deal with a Big Company. 124 Have Your Product Mandated for Use by an Official Group. 125 Find a Need and Fill It. 126 Open Your Store in a Farmer's Market. 127 Turn Your Anger into Energy. 128 Set Up a Cart in a Mall. 129 Turn Your Passion into Profits. 130 Develop a High-Tech Solution to a Problem. Chapter 5 People. Recruiting talented, resourceful team members and keeping them productive. 131 Cast a Wide Net to Attract Good Employees. 132 Write Clear Job Descriptions. 133 Know What Not to Ask Job Applicants. 134 Recruit Good Employees. 135 Look Far and Wide for the Best Person. 136 Work with People You Like. 137 Hire Seniors as Employees. 138 Hire Teenagers. 139 Use the BATH System for Hiring. 140 Perform a Personnel Checkup. 141 Hire a Welfare Recipient. 142 Consider Telecommuting as an Option. 143 Tailor Benefits to Employees' Needs. 144 Offer Classes in English as a Second Language. 145 Find Out How Disney Does It. 146 Ask Good Clients to Meet Key Hires. 147 Work with a Great Labor Attorney. 148 Hire an Interim Executive. 149 Offer to Train Your Employees. 150 Offer Employees the Right Incentives. 151 Deal Carefully with Issues of Workplace Violence. 152 Take Your Sexual Harassment Policy Seriously. 153 Rely on Temps or Leased Workers. 154 Consider Hiring Remote Workers. 155 Tips for Recruiting Executives. 156 Send Flowers to an Employee's Spouse. Chapter 6 Time Management. Organizing your office and yourself for better results. 157 Take This Time-Management Quiz. 158 Get Organized--Right Now. 159 Hire a Personal Information Officer. 160 Plan "In" Days and "Out" Days. 161 Beat Your Deadlines. 162 Throw Away Your Expensive Time-Management System. 163 Follow These Five Quick Time-Management Tips. Chapter 7 Technology and Telecommunications. Using the latest equipment to streamline your company. 164 Five Great Things to Buy. 165 Find the Right Communications Technology for Your Business. 166 Train Your Employees Online. 167 Take Advantage of an Online Technology Marketplace. 168 Set Up a Teleconference. 169 Make the Most of Voice Mail. 170 Perform a Technology Checkup. 171 Use a Digital Camera for Your Website. 172 Scan Your Business Cards. 173 Create a Website. 174 Computerize Your Service Business. 175 Buy a High-Tech Postage Meter. 176 Protect Your Business Data and Records. 177 Use E-Fax. 178 Sell Products Online. Chapter 8 Customer Service. Keeping customers happy to create a stronger business. 179 Take This Quick Customer Service Quiz. 180 Hire a Mystery Shopper. 181 Don't Make Your Customers Angry. 182 Make House Calls. 183 Send Employees to a Retail Training Center. 184 Demand Great Service from Vendors. 185 Get to Know Your Customers Personally. 186 Wrap It Up. Chapter 9 Going Global. Expanding your reach and establishing an international network. 187 Expand Production South of the Border. 188 Forge an International Alliance. 189 Do Business in India. 190 Explore Opportunities in Russia. 191 Learn about a Culture before Doing Business. 192 Go on a Trade Mission. 193 Translate Your Marketing Materials. 194 Abide by the Etiquette of International Trade. Chapter 10 Great Ideas from VIPs. Influential entrepreneurs tell you how they do it. 195 Be a Maverick in Your Industry. 196 Find the Business That's Right for You. 197 Stick to Your Guns and Keep Your Ideas Simple. 198 Two Great Ideas. 199 Benefit from Volunteerism. 200 Reinvent Yourself. 201 Take Some Advice from the Mail-Order Queen. Conclusion. Resources. Index.

About the Author :
Jane Applegate is the CEO of The Applegate Group, a multimedia communications and consulting company. She's an award-winning columnist and television producer, and a sought-after speaker. Applegate has written and produced original programming for CNN, NBC, ABC, and Lifetime. She created and produced "Bloomberg Small Business" for the USA Network and served as the small business correspondent for Bloomberg Television. The author of four books on entrepreneurial success, Jane has developed and executed innovative marketing programs for big and small companies. Her corporate clients have included: The New York Times, MasterCard, Sprint, Chase, Merrill Lynch, Assurant Employee Benefits and IBM, among others. Her smaller marketing clients include an art gallery, book publisher, cosmetics company and a professional violinist. She recently served as content director and moderator of the New York Times Small Business Summit and has spoken at the Vermont Venture Network. She is also the author of The Entrepreneur's Desk Reference.


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Product Details
  • ISBN-13: 9781576601174
  • Publisher: Bloomberg Press
  • Publisher Imprint: Bloomberg Press
  • Edition: Revised edition
  • Language: English
  • Spine Width: 22 mm
  • Width: 139 mm
  • ISBN-10: 157660117X
  • Publisher Date: 01 Jun 2002
  • Binding: Hardback
  • Height: 229 mm
  • Returnable: N
  • Weight: 511 gr


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