In Search of an Equitable, Sustainable Globalization
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In Search of an Equitable, Sustainable Globalization: The Bittersweet Dilemma

In Search of an Equitable, Sustainable Globalization: The Bittersweet Dilemma


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About the Book

Globalization is often described as Darwinism on steroids and is a force to be reckoned with. Its goal to improve the economic status of underdeveloped areas of the world is noble enough, but left unchecked, globalization is not always fair and equitable in its practices and outcomes. This widens the gap between rich and poor nations. Samli argues that Third World countries must learn to take advantage of globalization and learn to protect themselves against its darker forces. This book presents what Samli calls countermarginalization, a process that includes such strategies and tactics as partnering, networking, and entrepreneurship. Samli explains how emerging countries of the world can develop their own means of growth to counter the risk of marginalization, arguing that entrepreneurship is essential and needs to be nurtured. This book provides a thoughtful source of discussion and learning, offering a new perspective on the big questions that won't just go away, despite certain efforts to ignore them.

Table of Contents:
Introduction: The Meaning of Globalization Antecedents of Globalization Why Globalization? The Pluses of Globalization Spreading Domestic Digital Divide The Marginalization Process Miracles Do Not Happen So Easily The More You Borrow Is It Possible to Be Demarginalized? Needed International Entrepreneurship Partnering Is the First Step Partnerships Expand Into Networks Proactive Defense Mechanism Strategic Plan That Works Future Outlook and Research Agenda Selected Bibliography Index

About the Author :
A. COSKUN SAMLI is Research Professor of Marketing and International Business in the Department of Management, University of North Florida. He is an internationally recognized authority on international business and economic development and lectures worldwide. Among the 13 books he has authored or coauthored are Empowering the American Consumer (2000), recognized by Choice as one of the best books of the year in its field.


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Product Details
  • ISBN-13: 9781567205121
  • Publisher: Bloomsbury Publishing PLC
  • Binding: Hardback
  • No of Pages: 200
  • ISBN-10: 1567205127
  • Publisher Date: 30 Aug 2002
  • Language: English
  • Sub Title: The Bittersweet Dilemma


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