10 Steps to Successful Social Networking for Business
Home > Business and Economics > Business and Management > Management and management techniques > Management of specific areas > 10 Steps to Successful Social Networking for Business
10 Steps to Successful Social Networking for Business

10 Steps to Successful Social Networking for Business


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

Whether you run a solo consulting practice or a worldwide enterprise, you likely use some form of social networking to connect your customer base to the services or products you offer. While businesses of all sizes do recognize the 'game changer' potential of social networking's proliferation and millions of users, many still struggle with putting together a rational plan to take advantage of its full potential. ""10 Steps to Successful Social Networking for Business"" offers you a step-by-step plan to use the advantages of social networking to build brand and customer loyalty and to share organizational knowledge. In addition, the book shows you how social networking can be used to increase market share and drive sales. Grounding in social networking is provided in the initial steps of the book with a discussion of how widely available social networking options such as Facebook.com and Linked.com and content sharing networks such as Delicious.com and Digg.com are currently being used by organizations. Succeeding steps demonstrate how to make the right social networking decisions for your organization including how to tie your choices to key business drivers, make decisions about building a custom social networking system or using an off the shelf system, how to build an audience and connect you business to the world, and finally how to stay ahead of technology.

Table of Contents:
Preface; Introduction; Step 1 - Understand the Technology, Identify Business Benefits; Step 2 - Identify Sales, Brand, and Organizational Value; Step 3 - Choose the Right Technology; Step 4 - Tie social networking to key business drivers; Step 5 - Develop a Social Networking Plan; Step 6 - Launch the Social Networking Initiative; Step 7 - Build Success One Day at a Time; Step 8 - Make it Personal - Get Customers to Love Your Business; Step 9 - Connect Your Business to the World; Step 10 - Stay Ahead of New Technologies and Thrive; Conclusion; Resources for Trainers; Index; About the Author.

About the Author :
Darin Hartley is uniquely qualified to be your guide to social networking. A training professional for over 20 years, he is currently director of client development at Intrepid Learning Solutions, a provider of learning solutions to businesses worldwide. His background includes positions with ASTD, Dell Computer Corporation, Lockheed Martin, and General Physics Corporation. A popular speaker, Hartley has keynoted for several learning and training conferences including ASTD and the International Society for Performance Improvement. He has authored four books and holds degrees in corporate training and training management. Hartley resides in Seattle.


Best Sellers


Product Details
  • ISBN-13: 9781562867171
  • Publisher: American Society for Training & Development
  • Publisher Imprint: ASTD Press
  • Language: English
  • Returnable: N
  • ISBN-10: 1562867172
  • Publisher Date: 30 Sep 2010
  • Binding: Paperback
  • No of Pages: 192
  • Weight: 365 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
10 Steps to Successful Social Networking for Business
American Society for Training & Development -
10 Steps to Successful Social Networking for Business
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

10 Steps to Successful Social Networking for Business

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!