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Home > Society and Social Sciences > Psychology > Social, group or collective psychology > The Generous Man: How Helping Others is the Sexiest Thing You Can Do
The Generous Man: How Helping Others is the Sexiest Thing You Can Do

The Generous Man: How Helping Others is the Sexiest Thing You Can Do


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About the Book

When it comes to sex, Darwin didn't go far enough. Whereas his theory of natural selection dictates that species adapt the most efficient and logical traits (a streamlined fin, say, or a long wingspan), Generous Man makes the case that an animal's success, sexually, depends on developing the least efficient traits. Nrretranders uses as the central symbol of his theory the peacock's plumage. It's cumbersome, showy, and inefficient and therefore terribly attractive to peahens. Put more simply, nothing shows a potential mate just how worthy you are as a partner than your ability to be wasteful and inefficient. It's like a man with money to burn. But money isn't everything: humans really measure their worth by doing something that's difficult. This is a central though hitherto overlooked factor in evolution. In order to win a partner to mate with, humans display their best sides. We strive for perfection, prove we are willing to help others, show consideration, and go out of our way. In other words, we are generous. This book shows how our nobler traits derive from our need for sex and are, in fact, the best way to get more of it.

About the Author :
Tor Nørretranders, the author of ten books on topics ranging from the environment to quantum mechanics, is a prominent Danish science writer, television host, and lecturer. His most recent book, THE USER ILLUSION: CUTTING CONSCIOUSNESS DOWN TO SIZE was translated into seven languages. Jonathan Sydenham translated THE USER ILLUSION into English.


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Product Details
  • ISBN-13: 9781560259039
  • Publisher: Thunder's Mouth Press
  • Publisher Imprint: Thunder's Mouth Press
  • Height: 210 mm
  • Returnable: N
  • Width: 140 mm
  • ISBN-10: 1560259035
  • Publisher Date: 01 Oct 2006
  • Binding: Paperback
  • Language: English
  • Sub Title: How Helping Others is the Sexiest Thing You Can Do


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