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Home > Health, Relationships and Personal development > Self-help, personal development and practical advice > Consumer advice > Encyclopedia of Consumer Brands: Personal Products(VOLUME 2 Encyclopedia of Consumer Brands)
Encyclopedia of Consumer Brands: Personal Products(VOLUME 2 Encyclopedia of Consumer Brands)

Encyclopedia of Consumer Brands: Personal Products(VOLUME 2 Encyclopedia of Consumer Brands)


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About the Book

Volume 2, Encylopedia of Consumer Brands: Personal Products, of the 3 Volume set Encyclopedia of Consumer Brands, is the first reference of its kind to compile the origin, evolution and current market status of some of the world's most recognizable consumer brands. It's unrivaled comprehensive scope and generous article length make it a valuable reference for students, librarians, job seekers, advertising and business professionals and other researchers who want to learn about the historical and modern development of products that have impacted American culture. Each volume of the Encyclopedia contains approximately 200 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Peppered throughout are fun facts and amusing anecdotes pertaining to the famous -- or infamous -- marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention. Special features found throughout the Encyclopedia strengthen its usefulness. Look for helpful at-a-glance data boxes offering vital statistics including market share, major competitors, advertising agencies, parent company, address, phone and fax numbers. Researchers needing supplemental information can turn to the end of each entry for sources for further reading. Easy-to-use brand name, company and persons, advertising agency and category indexes allow users to quickly locate and cross-reference brand information.

Review :
"Fascinating. Every reader and librarian is in for a treat. A good buy. Recommended for all libraries." -- CHOICE "For all business collections." -- Library Journal


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Product Details
  • ISBN-13: 9781558622296
  • Publisher: Cengage Gale
  • Publisher Imprint: St James Press
  • Language: English
  • Series Title: VOLUME 2 Encyclopedia of Consumer Brands
  • Weight: 142 gr
  • ISBN-10: 1558622292
  • Publisher Date: 11 Jul 2013
  • Binding: Hardback
  • No of Pages: 667
  • Sub Title: Personal Products


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