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Home > Business and Economics > Market-Driven Strategy: An Executive's Guide to Health Care's Integrated Environment
Market-Driven Strategy: An Executive's Guide to Health Care's Integrated Environment

Market-Driven Strategy: An Executive's Guide to Health Care's Integrated Environment


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About the Book

Market-Driven Strategy speaks directly to the needs of health care executives, physician leaders, directors of planning and marketing, clinical managers, and professionals throughout the health care industry who formulate and implement organizational strategy.Filled with practical advice and up-to-date examples, this detailed playbook of strategies and planning pinpoints the breakdowns in the strategic planning process. It describes effective models, activities, and processes for identifying areas of past strategic failure and reveals concepts for ensuring future success. It also examines the key factors for sound and effective strategic decision making: * Payer assessment and position* Physician network assessment and position* Organizational and financial capabilities and performance* Merger and alliance positions* Getting and keeping customers* Action plan developmentMarket-Driven Strategy is a breakthrough resource that offers surefire techniques for building on the contributions of the entire organization to win more health care consumers and increase overall market share.

About the Author :
LINDA MACCRACKEN is the chief market planning officer and the vice president of market services at Sturdy Memorial Hospital, a health care organization in eastern Massachusetts. She has taught courses in health care marketing at the Harvard School of Public Health, the Graduate School of Management at Boston University, and Northeastern University's Graduate School of Management. Before Sturdy, MacCracken held executive positions at Boston's Beth Israel Hospital and other community hospitals.

Review :
"This book is an excellent resource to help ensure that your planning process is thorough and comprehensive. An excellent planning tool!" (Thomas H. Hansen) "Market-Driven Strategy combines fresh insights from health care organizations with private sector-tested methods. The result is a detailed but nonacademic playbook of strategy and planning techniques to win health care consumers and improve market share." (Russell C. Coile Jr.) "Linda MacCracken's Market-Driven Strategy combines fresh insights from health care organizations with private sector-tested methods. The result is a detailed but nonacademic playbook of strategy and planning techniques to win health care consumers and improve market share." (Russell C. Coile, Jr.) "A superb resource for the executive leader who wants to spAnd time thinking and planning for the future. Linda MacCracken takes a realistic and customer-oriented approach to the new challenges of integrating the emergence of networks and the mandates of competitive mananged care plans. This book is a must for those leaders building and designing tomorrow's integrated delivery systems." (Philip A. Newbold)


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Product Details
  • ISBN-13: 9781556482113
  • Publisher: John Wiley & Sons Inc
  • Publisher Imprint: Jossey-Bass Inc.,U.S.
  • Height: 238 mm
  • Returnable: N
  • Weight: 484 gr
  • ISBN-10: 1556482116
  • Publisher Date: 29 Nov 1997
  • Binding: Hardback
  • Language: English
  • Sub Title: An Executive's Guide to Health Care's Integrated Environment
  • Width: 167 mm


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Market-Driven Strategy: An Executive's Guide to Health Care's Integrated Environment
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