As founder and CEO, you're used to making all the decisions, but the business you have isn't yet the one you envision. You need a COO-someone who can help build the company you don't know how to build on your own.
The Second in Command is your go-to guidebook when you're ready to scale up. Cameron Herold details every aspect of the process, from knowing when you need to hire a COO, through identifying and hiring the right candidate, to successfully onboarding and working with them.
The Second in Command reveals the benefits COOs bring to companies and explores the many ways a COO mastermind or COO forum can help grow your COO's skills. You'll meet the different types of COOs and understand the role each type plays. Discover how to bring a COO into your company with the least disruption and avoid common problems before they arise. There is no need to go it alone.
About the Author :
Cameron Herold is "the COO Whisperer." He is founder of the COO Alliance and the Second in Command podcast. By age thirty-five, Cameron had helped build his first two $100 million companies. By forty-two, he had engineered 1-800-GOT-JUNK?'s spectacular growth from $2 million to $106 million in revenue in just six years. An in-demand speaker, best-selling author, mentor, and coach, he has shown hundreds of clients globally how to double both their revenue and profit in three years or less. He is the top-rated lecturer at EO/MIT's Entrepreneurial Masters Program and a powerful speaker at entrepreneur and leadership events online and in-person globally.
Review :
"If you want to multiply your success and make your vision a reality, I cannot recommend this book highly enough. This book is a roadmap for founders and CEOs to find a solution to what plagues them the most and causes endless frustration. This is advice and a proven formula. Cameron Herold is probably the most qualified person in the world to guide you on what to do, as he has guided countless others to do the same."
- Joe Polish, Founder of Genius Network
"Running a business is ultimately about freedom. And Cameron's understanding of how companies can leverage the role of a COO can give you that freedom. I've known Cameron and the companies he's helped scale up since 1998. The Second in Command is a must-read."
- Verne Harnish, Founder of Entrepreneurs' Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)
"I was asked to read an early copy of The Second in Command, and quickly realized...I've been NEEDING THIS BOOK! When it comes to taking companies from good to great, very few people have a track record like Cameron Herold."
- Jayson Gaignard, Co-Founder and Head Curator of MMT
"Role clarity is critical for the success of a CEO and COO working together. While the CEO is typically a visionary and should be working ON the business, the lines of responsibility can blur if they do not have a strong and capable #2 dedicated to owning the details and day-to-day management of the business. Having a competent #2 who works IN the business will accelerate results and ensure execution happens while freeing the CEO to play big in vision and strategy."
- Sean Magennis, Past COO of YPO
