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Home > Reference Books > Interdisciplinary studies > Communication studies > Introduction to Strategic Public Relations Interactive eBook: Digital, Global, and Socially Responsible Communication
Introduction to Strategic Public Relations Interactive eBook: Digital, Global, and Socially Responsible Communication

Introduction to Strategic Public Relations Interactive eBook: Digital, Global, and Socially Responsible Communication


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About the Book

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today's fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. The Interactive eBook* for Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication includes access to a broad array of multimedia tools and resources! VIDEO Boost learning and bolster analysis with SAGE Premium Video! Recapping the fundamentals in every chapter, each video activity is paired with chapter learning objectives and tied to assessment via SAGE Coursepacks. AUDIO Listen to engaging podcasts and audio resources that supplement and enrich key points within the text. REFERENCE AND JOURNAL ARTICLES Access articles from SAGE's influential journals, handbooks, and encyclopedias that offer important background and exposure to seminal work in your field of study. OFFLINE READING Using the VitalSource Bookshelf(R) platform, download your book to a personal computer and read it offline. SOCIAL SHARING AND FOLLOWING Share notes and highlights with instructors and classmates who are using the same eBook, and "follow" friends and instructors as they make their own notes and highlights. ONLINE CONTENT Access more online content via links to important data, relevant background, and profiles that enrich key concepts in the text. *Note: the access code for this interactive eBook will be shipped to the address you indicate when you place your order.

About the Author :
Janis Teruggi Page draws from 20 years of executive experience managing strategic communications for regional and national media companies. She managed corporate, consumer, and media relations, creating programming partnerships with major TV networks, directing PR for national industry trade show events, and supervising new product launches. She is a member of PRSA and continues to serve clients through her consultancy, MediawerksPR. An award-winning educator, Janis is a faculty member of the Department of Communication, University of Illinois at Chicago and a Fulbright Distinguished Chair scholar. She has developed and taught both undergraduate- and graduate-level PR courses that instruct principles, writing, cases, campaigns, corporate advocacy, issues management, sustainability, and visual communication.Janis has produced more than 50 conference papers, book chapters, and refereed articles. Her work appears in the Journal of Public Interest Communication, the Journal of Public Relations Education, the Journal of Political Management, and the Handbook of Strategic Communication, among others. Janis is also coauthor of the 2021 textbook Visual Communication Insights and Strategies. She earned a PhD from Missouri School of Journalism in 2005. Lawrence J. Parnell is an award-winning practitioner and educator. In 2003, he was selected the PR Professional of the Year by PRWeek; in 2009, he was named to the PR News Hall of Fame; and The George Washington University Master's in Strategic Public Relations program, which he led for 16 years, was named Best PR Education Program by PRWeek in 2015. In August 2024, he was named the PR Educator of the Year by PR News. He offers the practical experience of more than 30 years of communications work in government, corporate, and agency settings and 16 years in academia as an associate professor of strategic public relations and program director at The George Washington University (GW). As well, he has served as an adjunct professor at the GW School of Business teaching strategic communications to MBA candidates. Parnell is an active member of PRSA and the prestigious Page Society.During his career, he has advised elected officials, government leaders, and corporate executives at the national and global levels on major business and communications issues. He continues to provide high-level communications consulting and executive coaching to corporations, nonprofits, and government organizations through his firm Parnell Communications.His research on CSR, PR, and public diplomacy has been presented at national and global industry and academic conferences and published in Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy.


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Product Details
  • ISBN-13: 9781544322315
  • Publisher: Sage Publications, Inc
  • Publisher Imprint: SAGE Publications, Inc
  • Height: 25 mm
  • Returnable: N
  • Sub Title: Digital, Global, and Socially Responsible Communication
  • ISBN-10: 1544322313
  • Publisher Date: 24 Jan 2018
  • Binding: LB
  • Language: English
  • Spine Width: 6 mm
  • Weight: 85 gr


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