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Digital Media Economics: A Critical Introduction

Digital Media Economics: A Critical Introduction


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About the Book

Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day. Most media textbooks won't tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musk's takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about today's media technologies that will enrich your understanding of their technical, cultural, and social significance. Providing a comprehensive introduction to the basics of economics and putting theory into practice, Caraway offers an expansive approach to media economics in action. The book includes: - chapters on early economic thought and political economy - a two-part overview of the foundations of economics - a wide range of examples covering topics such as advertising, user-generated content and smartphones The detail and depth of this book, with its up-to-date case studies and broad approach, makes it the essential introduction to economics for media students.

Table of Contents:
Chapter 1: Introduction: Approaches to the Economics of ICTs Chapter 2: Early Economic Thought Chapter 3: Classical Political Economy Chapter 4: Foundations in Economics Part 1 Chapter 5: Foundations in Economics Part 2 Chapter 6: Introduction to Media Economics Chapter 7: Economic History of Modern Communication Networks Chapter 8: Advertising Chapter 9: Computers and Smartphones Chapter 10: User-Generated Content Chapter 11: Social Networking Sites Chapter 12: Streaming Services

About the Author :
Brett Caraway obtained his PhD from the University of Texas at Austin before coming to the University of Toronto in 2012. He is an associate professor in their Institute of Communication, Culture, Information, & Technology (ICCIT) with a cross-appointment to the Institute for Management & Innovation (IMI).   Caraway’s research has been published in prominent academic journals like Communication Theory, Environmental Communication, Information, Communication & Society, Media, Culture & Society, and the International Journal of Communication. He recently co-edited a book with Tracey Bowen entitled Visual Futures: Exploring the Past, Present, and Divergent Possibilities of Visual Practice.


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Product Details
  • ISBN-13: 9781529796490
  • Publisher: SAGE Publications Ltd
  • Publisher Imprint: SAGE Publications Ltd
  • Height: 242 mm
  • No of Pages: 304
  • Sub Title: A Critical Introduction
  • Width: 170 mm
  • ISBN-10: 1529796490
  • Publisher Date: 17 Nov 2023
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 586 gr


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