How I Built This
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How I Built This: The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs

How I Built This: The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs


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About the Book

The number one Wall Street Journal Business Book Bestseller and Top 10 New York Times Bestseller ‘A must-read for anyone who wants to start a business, grow a business, or be inspired by those who do’ – Adam Grant, author of Originals Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, his book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch and build a successful venture. Great ideas often come from a simple spark: a football player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn it into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips). Award-winning podcast creator Guy Raz has interviewed more than 200 highly successful innovators from across the world, from the founders of Five Guys, Airbnb and Bumble to James Dyson and Reed Hastings of Netflix, to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to finding your market and, finally, to paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trail-blazing go-getters made their own dreams a reality. ‘These stories of founders and their companies are told with the same energy and openness it takes to be an entrepreneur’ – Eric Ries, author of The Lean Startup ‘Guy Raz is supremely himself in this guide for aspiring entrepreneurs: brilliantly perceptive, incessantly curious, infectiously energetic and above all, a master storyteller’ – Angela Duckworth, author of Grit

About the Author :
Guy Raz is the creator, editorial director, and host of three podcasts for NPR, including How I Built This, TED Radio Hour and the children’s program Wow in the World, which are heard by more than 15 million people every month all over the world. Guy has also served as a Ferris professor of journalism at Princeton University and taught journalism at Georgetown and George Washington Universities. He is the father of two boys and recently relocated from Washington, D.C. to Berkeley, California.

Review :
A must-read for anyone who wants to start a business, grow a business, or be inspired by those who do Guy Raz is supremely himself in this guide for aspiring entrepreneurs: brilliantly perceptive, incessantly curious, infectiously energetic and above all, a master storyteller If only this book would have come out years ago, building my business would have been so much simpler. At least we have it now! An indispensable guide for anyone eager to challenge the status quo in pursuit of some new and better version of the world. Highly recommended Anyone who reads How I Built This will have an incredible advantage. Guy provides the compass, the map and the headlamp you need to navigate the wilderness of entrepreneurship Guy Raz has an extraordinary talent for not only unearthing the most powerful ideas in any story, but also translating those ideas into wisdom accessible for everyone Truly remarkable stories . . . about truly remarkable people. Guy Raz captures their stories on the page to incredible effect This book is all about inspiration – told with blood, sweat and tears. You’ll come away refreshed. And ready to hit the ground running Through stories of passion, audacity and courage, Guy weaves together a shared business-building experience that’s both inspiring and real A love letter to the idea of possibility . . . This book explores all the discrete nooks and crannies of an entrepreneur’s voyage through success and failure If you’re determined to reach for your dream, read this book What’s so remarkable about Guy’s book is not so much that all these individuals saw their dreams come true, but that as their stories of overcoming frustrations and hurdles unfold, you end up cheering for them to succeed If you enjoy the How I Built This podcast, you’ll love this book. You’ll identify with the ups, downs, and pivots that make up the proverbial roller coaster ride of entrepreneurs Guy is clearly a person who is tapped into this community of entrepreneurs and shares stories of relevance to our community. Now, more than ever, entrepreneurs and small businesses need a curator of stories and Guy is that ‘guy’ These stories of founders and their companies are told with the same energy and openness it takes to be an entrepreneur I love Guy Raz’s How I Built This podcast and the book was just as great. There’s probably nobody else who could tell these inspiring stories as well as Guy. From page one I was fully invested It’s so inspiring it almost makes me want to start another business Now, more than ever, we need dreamers and builders – this book is full of them and their stories of inspiration If you’ve ever dreamed of starting a business, How I Built This is a must-read Guy Raz has seen inside the brains of more founders and hyper-growth entrepreneurs than anyone I’ve ever met! What an incredible buffet of how-to-build-it-right-wisdom I can’t think of a better placed person to tell us if starting and growing a company is really about hard work or good luck!


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Product Details
  • ISBN-13: 9781529026320
  • Publisher: Pan MacMillan
  • Publisher Imprint: Macmillan
  • Language: English
  • ISBN-10: 1529026326
  • Publisher Date: 15 Sep 2020
  • Binding: Digital download
  • Sub Title: The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs


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