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Home > Business and Economics Books > Business and Management > Sales and marketing > Mark, Mac & MIC: Using Microeconomics and Macroeconomics Methodologies to Increase Market Share.
Mark, Mac & MIC: Using Microeconomics and Macroeconomics Methodologies to Increase Market Share.

Mark, Mac & MIC: Using Microeconomics and Macroeconomics Methodologies to Increase Market Share.


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About the Book

History did not fulfill Adam Smith's idea of the invisible hand analogy. Companies big and small closed doors and laid off thousands of workers while the owners were filing for bankruptcy protection in a way that the invisible hand appeared to be paralyzed. Also, John Maynard Keynes's notion of free market, was proven to be not free at all. Otherwise Keynesianism theories would solve the problems that the previous historical simulations left unsolved, where the government was compelled to interfere. What happened then has prompted the industrial nations to dump the Keynesianism theories and adopt a new market belief, called mixed economy. I believe both economics pioneers' theories are incomplete. And that there is a need for a profound understanding of the microeconomic and macroeconomic theories in relation to the global market direction and performance which I explain in this book, in a simple easy way to comprehend. Dr. Luigi Pavone DBA & PhD. in Marketing

About the Author :
Dr. Luigi started his business life as an assistant receptionist at a small tourist hotel in Rome, Italy, while attending his college study of Psychology as a major. Dr. Luigi delved deeply into that course subject of Psychology which led him to think about life in general, and money (Business) in particular, way in a different perspective. Dealing with the hotel guests from different cultures caused him to adopt unique ways to deal with these multinational guests. This awareness led him to see the marketing with a mind of Multi-cultures point of view, due to what he learned from his hotel guests' lore and attitudes and the role of the hotel revenue and its impact on his income since he was working on commission basis. Dr. Luigi did find out that the world economy in general and the Italian economy in particular was the major players on his income. Stability meant more tourists - more tourists meant more commission, this started him thinking about the relationship between the economy and the market. This was the starting point that changed Dr. Luigi's course in life and switched his thinking of studying Psychology to studying business. Dr. Luigi then attained his bachelor degree in Business Administration and tried to use his previous market experience mix with his knowledge of using the micro and macroeconomics knowledge that was acquired from his study of business. Dr. Luigi is self-educated. He earned an associate degree in Psychology from Ashworth University in Georgia, USA and a bachelor degree in Business Administration from the same college. He then went on to receive his master degree in Business Administration from Eastern New Mexico University in the state of New Mexico in the USA. Then he discovered he needed even more education to clear a road to success and so he made the decision to go deeper into higher education by obtaining a DBA Doctorate in Business Administration - for the reason that nothing was enough to him when it came to education. Dr. Luigi then decided to fulfill his thirst for knowledge by insisting on getting his PhD. in Marketing. This was when he joined UCN University Innsbruck Austria Luigi succeeded to obtain his PhD after getting his dissertation recognized, accepted, and approved by his Professor Dr. Gerhard and his chairman team.


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Product Details
  • ISBN-13: 9781523308507
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 254 mm
  • No of Pages: 294
  • Spine Width: 16 mm
  • Weight: 513 gr
  • ISBN-10: 1523308508
  • Publisher Date: 25 Feb 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Using Microeconomics and Macroeconomics Methodologies to Increase Market Share.
  • Width: 178 mm


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