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Manual Para Gestionar Con Exito Tu Centro de Fisioterapia: Gestion y Marketing Para Fisioterapeutas

Manual Para Gestionar Con Exito Tu Centro de Fisioterapia: Gestion y Marketing Para Fisioterapeutas


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About the Book

Este libro esta estructurado en siete capitulos que nos presentan una propuesta de lectura ordenada desde como crear la mentalidad fisioterapeuta-empresa hasta como entender las reglas de un juego en el que la gestion eficiente juega un papel fundamental para lograr el exito pretendido, pasando por la descripcion de como debe definirse el modelo de negocio, como atraer a los usuarios a tu centro, cuales son las claves del reconocimiento social de tu trabajo y, sin duda alguna, como trabajar el concepto de liderazgo para, realmente, poder implementar en tu empresa aquello que tu entiendes es lo mejor para tus pacientes / clientes / usuarios

About the Author :
Jose Manuel Pastora Bernal es miembro del Colegio Profesional de Fisioterapeutas de Andalucia con 20 anos de trayectoria profesional. Premio extraordinario fin de carrera, Premio Nacional Terfis y Finalista premios E-via a la mejor aplicacion web desarrollada por una Pyme en Espana, es ademas Experto Universitario en Fisioterapia del Deporte y Fisioterapeuta formado en el Centro Bobath Espana; ha desarrollado su carrera profesional en tareas asistenciales y en el entorno empresarial, desempenando su labor en pequenas y medianas empresas, sector publico, multinacionales y como emprendedor y empresario. Master en Administracion y Direccion de Empresas (MBA) por la Camara de Comercio Navegacion e Industria y Co-Propietario del grupo de empresas Grupo Rehab con diversas lineas de negocio en el sector salud y bienestar. Ha dirigido Balnearios, Spa y unidades de negocio en el sector Wellness, participando en la apertura de macro-instalaciones de salud, gestionando grandes equipos de personas y ofreciendo servicios de excelencia para hoteles de lujo en Espana y Portugal. Ha colaborado con los programa Andalucia Emprende, Empresa Joven Europea y Centro de Apoyo al Desarrollo Profesional. Ponente en Jornadas de Integracion Laboral de la Universidad de Malaga, creador del programa Fisioterapia y Empresa, ponente del programa Aprende a Emprender "Taller de Autoempleo para Fisioterapeutas," Congresos de la organizacion nacional de ciegos (ONCE), jornadas de fisioterapia andaluza, y otras actividades academicas. Director de los cursos de formacion online "Gestion, Direccion y Estrategia para Fisioterapeutas" y "Finanzas Para Fisioterapeutas." Paralelo a su vida profesional disfruta con el deporte, los amigos y la vida familiar, junto a su mujer M Jose Estebanez (tambien fisioterapeuta) y sus hijos Pablo y Helena; no deja de innovar en sus actividades tratando con la publicacion de esta obra, acercar a todos los companeros fisioterapeutas su dilatada experiencia y una personal forma de entender la actividad privada."


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Product Details
  • ISBN-13: 9781508466925
  • Publisher: Createspace
  • Publisher Imprint: Createspace
  • Height: 229 mm
  • No of Pages: 150
  • Spine Width: 10 mm
  • Weight: 286 gr
  • ISBN-10: 1508466920
  • Publisher Date: 13 Feb 2015
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Gestion y Marketing Para Fisioterapeutas
  • Width: 152 mm


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