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Home > Business and Economics > Business and Management > Management and management techniques > Knowledge management > Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data(3 Creating Value with Social Media Analytics)
Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data(3 Creating Value with Social Media Analytics)

Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data(3 Creating Value with Social Media Analytics)


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About the Book

Alert: A more comprehensive edition of this book is now available : https: //www.amazon.com/Creating-Value-Social-Media-Analytics/dp/1977543979 The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc. Here is how the book is structured: Chapter 1: The Seven Layers of Social Media Analytics Chapter 2: Understanding Social Media Chapter 3: Social Media Text Analytics Chapter 4: Social Media Network Analytics Chapter 5: Social Media Actions Analytics Chapter 6: Social Media Apps Analytics Chapter 7: Social Media Hyperlinks Analytics Chapter 8: Social Media Location Analytics Chapter 9: Social Media Search Engine Analytics Chapter 10: Aligning Social Media Analytics with Business Goals The book also comes with a companion site (http: //7layersanalytics.com/) which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus.

About the Author :
Dr. Gohar F. Khan is an educator, researcher, and consultant. His work on information technology use and social media has been published in several refereed journals, conference proceedings, and book chapters. He is also an Associate Editor of Journal of Contemporary Eastern Asia and founding Director of Center for Social Technologies.


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Product Details
  • ISBN-13: 9781507823200
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 246 mm
  • No of Pages: 216
  • Series Title: 3 Creating Value with Social Media Analytics
  • Sub Title: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data
  • Width: 189 mm
  • ISBN-10: 1507823207
  • Publisher Date: 02 Jul 2015
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 12 mm
  • Weight: 395 gr


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