Analyzing and Reporting Focus Group Results
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Book 1
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Book 1
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Analyzing and Reporting Focus Group Results: (Focus Group Kit)

Analyzing and Reporting Focus Group Results: (Focus Group Kit)


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About the Book

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.

Table of Contents:
PART ONE: THE FOUNDATION Introduction to Analysis Critical Ingredients of Qualitative Analysis Analysis Principles of Particular Importance to Focus Group Research Analysis Considerations for Focus Group Research PART TWO: DOING ANALYSIS The Analysis Process Tools and Equipment for Making Analysis Easier Questions Focus Group Analysts Must Face Strategies Used by Experts Advice for First-Timers PART THREE: SHARING RESULTS Principles of Reporting Written Reports Oral Reports PART FOUR: POSTSCRIPT

About the Author :
Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there. 


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Product Details
  • ISBN-13: 9781506339177
  • Publisher: SAGE Publications Inc
  • Publisher Imprint: SAGE Publications Inc
  • Language: English
  • Series Title: Focus Group Kit
  • ISBN-10: 1506339174
  • Publisher Date: 24 Jul 1997
  • Binding: Digital download and online
  • No of Pages: 160


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