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Home > Business and Economics > Business and Management > Ownership and organization of enterprises > Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets


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About the Book

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game--defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings"-- companies such as Amazon, Salesforce, Uber, and IKEA--that give us new ways of living, thinking or doing business, often solving problems we didn't know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator's Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

About the Author :
Al Ramadan is a cofounder of Play Bigger. He is a former entrepreneur, senior executive, and operating guy who now coaches clients as they design categories that matter. He lives in Silicon Valley. Dave Peterson is a cofounder of Play Bigger. He is a former entrepreneur, senior executive, and operating guy who now coaches clients as they design categories that matter. He lives in Silicon Valley. Christopher Lochhead is a cofounder of Play Bigger. He is a former entrepreneur, senior executive, and operating guy who now coaches clients as they design categories that matter. He lives in Silicon Valley. Kevin Maney is a best-selling author and award-winning columnist for Newsweek. Kevin co-authored, with TIBCO CEO Vivek Ranadive, The Two-Second Advantage: How We Succeed by Anticipating the Future...Just Enough. It was a 2011 New York Times bestseller. Kevin also wrote the critically-praised biography, The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM. His first book was 1995's Megamedia Shakeout, one of the earliest books about all media going digital. Kevin has written for USA Today, Conde Nast Portfolio, Fortune, The Atlantic, and Wired, and has often appeared on radio and television. He lives in New York. Kevin Maney is a best-selling author and award-winning columnist for Newsweek. Kevin co-authored, with TIBCO CEO Vivek Ranadive, The Two-Second Advantage: How We Succeed by Anticipating the Future...Just Enough. It was a 2011 New York Times bestseller. Kevin also wrote the critically-praised biography, The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM. His first book was 1995's Megamedia Shakeout, one of the earliest books about all media going digital. Kevin has written for USA Today, Conde Nast Portfolio, Fortune, The Atlantic, and Wired, and has often appeared on radio and television. He lives in New York. Sean Pratt has been a working professional actor in theater, film, television, and voice-overs for more than thirty years. He has narrated over one thousand audiobooks and won numerous Earphones Awards and Audie Award nominations. He holds a BFA degree in acting from Santa Fe University, New Mexico.

Review :
"Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity." -- "Marc Benioff, chairman and CEO, Salesforce" "Every entrepreneur who wants to take their game to the next level needs to read this book. Category design applies to sports governing bodies, event owners, national teams, and even athletes." -- "John Bertrand, Americas Cup winner, Olympic medalist"


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Product Details
  • ISBN-13: 9781504735261
  • Publisher: Harper Business
  • Publisher Imprint: Harper Business
  • Edition: Unabridged edition
  • Language: English
  • Spine Width: 18 mm
  • Weight: 181 gr
  • ISBN-10: 1504735269
  • Publisher Date: 14 Jun 2016
  • Binding: CD-Audio
  • Height: 145 mm
  • Returnable: N
  • Sub Title: How Pirates, Dreamers, and Innovators Create and Dominate Markets
  • Width: 132 mm


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