Navigating Your Way to Startup Success
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Navigating Your Way to Startup Success

Navigating Your Way to Startup Success


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About the Book

If you could avoid every failure in life, would you? Failure is how we learn, how we grow, and how we improve. Running a startup is no different than that: learning, growing, and improving all the way to success. This 244-page how-to fail fast guide includes tools to help you get "analytical about failure". Each chapter contains real-world examples as well as ways to potentially avoid the failure in the first place. The secret to failing well is to learn from it: to adapt and minimize the impact. Every business has failures. No business succeeds without some change of plan. This book will show you how to create a startup designed to test its assumptions and procedures so those that are not worthy fail--often and fast. This book builds on modern startup management techniques like Agile and Lean to bring an analytical and quantitative framework to the most common startup failures. Readers will learn: The most common startup failures and how to learn from or avoid them. How to fail faster to learn faster. How to deal with failure and success, as well as the ups-and-downs of running a startup. Harlan T Beverly, PhD holds a BS in Electrical and Computer Engineering, an MBA from UT Austin, and a PhD in Business from Oklahoma State University. Harlan teaches entrepreneurship in his class called Lean Startup Essentials at The University of Texas at Austin. Harlan is also the assistant director of the Jon Brumley Texas Venture Labs at UT Austin, the world's first university business accelerator. Harlan has successfully launched 5 hardware and 15 software products including the Killer NIC, 2007 Network Product of the Year (CPU Magazine). Harlan has also risen over $30MM in venture financing in the challenging intersection of entertainment and technology.

Table of Contents:
Chapter 1: Introduction - Why do you want to do a startup anyways? Chapter 2: Failing To Start – What’s stopping you? Chapter 3: Your Idea Sucks – How would you know? Chapter 4: Failing to Launch – Again, what’s stopping you? Chapter 5: Nobody Cares – What can you do about it? Chapter 6: Somebody Cares – Yippee, now what? Chapter 7: Oops - We ran out of Money. Chapter 8: I got sued – It can happen to you. Chapter 9: Help, I’m sinking – controlling growth. Chapter 10: The press hates me – bad reviews. Chapter 11: Beyond just one product – scaling up. Chapter 12: I got fired, and I’m the Founder & CEO- How did this happen? Chapter 13: Sold! - Now what?

About the Author :
Harlan T Beverly, PhD holds a BS in Electrical and Computer Engineering, an MBA from UT Austin, and a PhD in Business from Oklahoma State University. Harlan teaches entrepreneurship at the University of Texas at Austin. He is also Assistant Director of the Jon Brumley Texas Venture Labs at UT Austin, the world's first university business accelerator. Harlan has successfully launched five hardware and 15 software products including the Killer NIC, 2007 Network Product of the Year (CPU Magazine). He has raised over $30 million in venture financing in the challenging intersection of entertainment and technology.


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Product Details
  • ISBN-13: 9781501507083
  • Publisher: De Gruyter
  • Publisher Imprint: de Gruyter
  • Language: English
  • ISBN-10: 1501507087
  • Publisher Date: 18 Dec 2017
  • Binding: Digital (delivered electronically)
  • No of Pages: 305


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