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Home > Society and Social Sciences > Society and culture: general > Cultural and media studies > Media studies > Global esports: Transformation of Cultural Perceptions of Competitive Gaming
Global esports: Transformation of Cultural Perceptions of Competitive Gaming

Global esports: Transformation of Cultural Perceptions of Competitive Gaming


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About the Book

Global esports explores the recent surge of esports in the global scene and comprehensively discusses people's understanding of this spectacle. By historicizing and institutionalizing esports, the contributors analyze the rapid growth of esports and its implications in culture and digital economy. Dal Yong Jin curates a discussion as to why esports has become a global phenomenon. From games such as Spacewar to Starcraft to Overwatch, a key theme, distinguishing this collection from others, is a potential shift of esports from online to mobile gaming. The book addresses why many global game players and fans play and enjoy online and mobile games in professional game competitions, and therefore, they investigate the manner in which the transfer to, from and between online and mobile gaming culture is occurring in a specific subset of global youth. The remaining focus identifies the major platforms used to enjoy esports, including broadcasting and smartphones. By analyzing these unexamined or less-discussed agendas, this book sheds light on the current debates on the growth of global esports culture.

Table of Contents:
Preface 1 Introduction: Esports Dal Yong Jin (Simon Fraser University, Canada) Part 1 History, Institutionalization, and Legitimization 2 The Future of Esports Institutions: A Comparative Analysis of “Late-Twentieth-Century Sports” and “Esports” Institutions Rory K. Summerley (Falmouth University, UK) 3 Sports versus Esports: A Comparison of Industry Size, Viewer Friendliness, and Game Competitiveness William Campbell, Amanda Goss, Kyle Trottier and Mark Claypool (Worcester Polytechnic Institute, USA) 4 Esports: A Chinese Sport? Milan Ismangil and Anthony Fung (Chinese University of Hong Kong) 5 Historiography of Korean Esports: Perspectives on Spectatorship Dal Yong Jin (Simon Fraser University, Canada) Part 2 Money, Data Power, and Network 6 The Business Model Network of Esports: The Convergence of Overwatch Tobias M. Scholz (University of Siegen, Germany) 7 Statistics, Spectatorship, and the “Attention Economy” of Esport Ben Egliston (University of Sydney, Australia) 8 Counting Clicks: Esports, Neoliberalism, and the Affective Power of Gameplay Metrics Tom Brock (Manchester Metropolitan University, UK) 9 Esports Transmedia Universes: The Case of Overwatch Raine Koskimaa, Tanja Välisalo, Maria Ruotsalainen, Veli-Matti Karhulahti, (University of Jyvaskyla, Finland) Part 3 Media and Esports 10 Orienting Esports: Locating the Perceptual and Cultural Work of Shoutcasters Max M. Renner and Nicholas Taylor (North Carolina State University, USA) 11 Convergence of Music and Esports Yaewon Jin & Tae-Jin Yoon (Yonsei University, Korea) 12Esports, Australianness, and Beating New Zealand: Portrayals of Esports in Mainstream Australian News Media David Jian-Jia Cumming (The University of Melbourne, Australia) 13The Emergence and Transformation of Global Esports: Comparative Perspectives of Korean and Canadian Esports Scenes Dal Yong Jin (Simon Fraser University, Canada) Part 4 Collegial Esports, Youth Culture, and Gender 14 Are Esports Only for “Youth”?: How Ageing and the Institutionalization of Esports Blur the Generational Lines of Video Game Culture Dan Padua (Queensland University of Technology, Australia) 15 The Emergence of College Esports in North America Nyle Sky Kauweloa (University of Hawaii, USA) 16 Gaming on Campus: The Promotion of Esports in Chinese Universities Paul Martin and Wei Song (University of Nottingham Ningbo China) 17 A Balance between Competition and Community in Public Gaming Spaces Ying-Ying Law (Staffordshire University, UK) About the Contributors Index

About the Author :
Dal Yong Jin is a Distinguished SFU Professor and a Global Professor in the School of Media & Communication at Korea University. Jin's major research and teaching interests are on digital platforms and digital games, globalization and media, transnational cultural studies, and the political economy of media and culture. He is the author of many books, including Korea's Online Gaming Empire (2010), Digital Platforms, Imperialism and Political Culture (2015), New Korean Wave: transnational cultural power in the age of social media (2016), and Artificial Intelligence in Cultural Production: Critical Perspectives on Digital Platforms (2021). He has been directing The Transnational Culture and Digital Technology Lab since the summer of 2021.

Review :
This is a fantastic, much needed collection exploring the world of esports. Its focus on everything from economics and infrastructures to global cultures of competition and spectatorship make it an incredibly valuable addition for anyone wanting to better understand the complexities of competitive gaming and this emerging domain.


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Product Details
  • ISBN-13: 9781501368752
  • Publisher: Bloomsbury Publishing PLC (Digital)
  • Publisher Imprint: Bloomsbury Academic USA
  • Language: English
  • Sub Title: Transformation of Cultural Perceptions of Competitive Gaming
  • ISBN-10: 1501368753
  • Publisher Date: 25 Mar 2021
  • Binding: Digital (delivered electronically)
  • No of Pages: 336


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