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Home > Society and Social Sciences > Society and culture: general > Cultural and media studies > Popular culture > Selling Out: Culture, Commerce and Popular Music
Selling Out: Culture, Commerce and Popular Music

Selling Out: Culture, Commerce and Popular Music


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About the Book

The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' are now considered savvy, or even ordinary, strategies for artists to be heard and make a living. What forces have encouraged musicians to become willing partners of consumer brands? At what cost? And how do changes in popular music culture reflect broader trends of commercialization? Selling Out traces the evolution of 'selling out' debates in popular music culture and considers what might be lost when the boundary between culture and commerce is dismissed as a relic.

Table of Contents:
Acknowledgements Introduction 1. Popular music for art's sake 2. Popular music as big money 3. Alternative goes mainstream 4. A different kind of selling out 5. Popular music in advertising 6. Promotion in popular music 7. Popular music and beyond References Index

About the Author :
Bethany Klein is Professor of Media and Communication at the University of Leeds, UK. She is the author of As Heard on TV: Popular Music in Advertising (2009) and co-author of Understanding Copyright: Intellectual Property in the Digital Age (2015).

Review :
In popular music, who is a sellout, who is allowed to be a sellout, and how has talk about musicians 'selling out' changed over time? Engaging with examples such as The Beatles, Bruce Springsteen, the Clash, Nirvana, Jay-Z and Lady Gaga, Bethany Klein offers an historically informed, nuanced and engaging analysis of the complicated relationship of commerce and popular culture. In a moment when branding, advertising, and commercialism dominate popular music, Selling Out makes a powerful claim: that far from being passé, the idea of “selling out” is as important as ever, and protects something fundamental about music and music making.


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Product Details
  • ISBN-13: 9781501339332
  • Publisher: Bloomsbury Publishing PLC (Digital)
  • Publisher Imprint: Bloomsbury Academic
  • Language: English
  • Sub Title: Culture, Commerce and Popular Music
  • ISBN-10: 1501339338
  • Publisher Date: 09 Jul 2020
  • Binding: Digital (delivered electronically)
  • No of Pages: 208


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