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Business Analytics: An Introduction

Business Analytics: An Introduction


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About the Book

Together, Big Data, high-performance computing, and complex environments create unprecedented opportunities for organizations to generate game-changing insights that are based on hard data. Business Analytics: An Introduction explains how to use business analytics to sort through an ever-increasing amount of data and improve the decision-making cap

Table of Contents:
The Value of Business Analytics. Producing Insights from Information through Analytics. Executive/Performance Dashboards. Data Mining: Helping To Make Sense of Big Data. Big Data Analytics for Business Intelligence. Text Mining Fundamentals. Neural Network Fundamentals. Measuring Success in Social Media: An Information Strategy in a Data Obese World. The Legal and Privacy Implications of Data Mining. Epilogue: Parting Thoughts about Business Analytics.

About the Author :
Jay Liebowitz, D.Sc. is the Orkand Endowed Chair in Management and Technology in the Graduate School at the University of Maryland University College (UMUC). He previously served as a professor in the Carey Business School at Johns Hopkins University. He was ranked one of the top 10 knowledge management researchers/practitioners out of 11,000 worldwide, and was ranked #2 in KM Strategy worldwide according to the January 2010 Journal of Knowledge Management. At Johns Hopkins University, he was the founding program director for the Graduate Certificate in Competitive Intelligence and the capstone director of the MS-Information and Telecommunications Systems for Business Program, where he engaged over 30 organizations in industry, government, and not-for-profits in capstone projects. Prior to joining Hopkins, Dr. Liebowitz was the first knowledge management officer at NASA Goddard Space Flight Center. Before NASA, he was the Robert W. Deutsch Distinguished Professor of Information Systems at the University of Maryland-Baltimore County, Professor of Management Science at George Washington University, and chair of Artificial Intelligence at the U.S. Army War College. Dr. Liebowitz is the founder and editor-in-chief of Expert Systems With Applications: An International Journal (published by Elsevier), a top-tier journal worldwide for OR/MS-related journals, according to the most recent Thomson impact factors. The ESWA Journal had 1.8 million articles downloaded worldwide in 2011. Liebowitz is a Fulbright Scholar, IEEE-USA Federal Communications Commission Executive Fellow, and Computer Educator of the Year (International Association for Computer Information Systems). He has published over 40 books and a myriad of journal articles on knowledge management, intelligent systems, and IT management. Dr. Liebowitz's most recent books are Knowledge Retention: Strategies and Solutions (Taylor & Francis, 2009),


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Product Details
  • ISBN-13: 9781498760256
  • Publisher: Taylor & Francis Inc
  • Publisher Imprint: Auerbach Publishers Inc.
  • Language: English
  • ISBN-10: 1498760252
  • Publisher Date: 19 Dec 2013
  • Binding: Digital (delivered electronically)
  • Sub Title: An Introduction


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