The Dirty Dozen: The 12 Major Causes of Business Failure (and Success)

Having consulted with thousands of business owners and large corporate clients the author identified that the main problem for most lay within and progress cannot be made unless these inherent fears, and we all have them, including me are dealt with first. The Dirty Dozen catalogues 12 major causes of business failure and provides insights into how you can work through them and overcome. Master these twelve and you will be well on the road to master business itself. There are three points to this book. The first and second is to realise that you are not alone and that you are not on your own. Third that feelings of self doubt are natural and they may lay hidden and most are more likely to live in denial, to bury them rather than taking the simple action and short amount of time to deal with them. This book is designed to help you increase your awareness of what these 12 ills are and it's workbook style, ideas and suggestions is designed and laid out for you to work through and record your answers to ensure that you beat them and charge forward. This is a necessity in order to achieve your goals and objectives in life as well as commercially. From the back cover of the book, multimillionaire entrepreneur and author Dan Kennedy says that "David White has succinctly summarised the chief, simple, but profound reasons business people with ambitions intention, good ideas and capability get 'de-railed' from their progressive realisation of success. David is of course, an experienced, successful entrepreneur and valued advisor to entrepreneurs, as well as a gifted teacher."

About the Author :
David White's deep knowledge and experience spans both online and offline and cuts through the rhetoric, bureaucracy and clutter with ease, rapidly. David has been an active perpetual student, developer and trainer for over 30 years. He has worked with major brands such as IBM, Sony to organisations such as the Chartered Institute Of Marketing and the Institute Of Directors to one man bands and other expert consultants, in government, military, business and consumer markets. David understands ROI / CPC / EPC / CPL / CPS and LTV! A PPC ninja, a retargeting strategist and badass copywriter, presenter, speaker and product maker. You may expect David to talk about SEO, PPC, Social Media and all those things. They all come into play when you think about how you can best help your friends. It's not that people become friends, it is that to become clients, you have to first become friends. While technology is vital in effecting delivery, strategy is what makes the difference and that only comes about through having a good, and friendly understanding of the desired outcome. In 1996, due to devastating business and personal circumstances, including divorce, David lost everything. Not one to dwell on misfortune, and determined to recover, he started Weboptimiser.com. His fortune quickly recovered, a close shave and a near brush with disaster averted. People came to him, and again he made lots of friends and helped others do the same. A story that continues to this day. Weboptimiser pioneered the SEO Industry. During that time David served as Chairman of the Search Task Force for the Internet Advertising Bureau for both Europe and the UK where he developed best-practice standards that were adopted industry-wide. In 2010 David was a guest on The Brian Tracy Show, which was aired in the US and quickly became THE Online Marketing Expert. The program was featured on NBC and syndicated out to many other channels. As a result of this appearance, David was invited to co-author "The Relationship Age," with Mari Smith, who is known as the pied piper of Social Media. "The Relationship Age" which taught PROVEN strategies for creating profitable relationships in the world of Social Media" and quickly became an Amazon Best Seller. In December the same year David was awarded a Best-Sellers Quill Award by the National Academy of Best-Selling Authors in New York for the book's success.