Usability and User Experience Design
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Home > Computing and Information Technology > Information technology: general topics > Usability and User Experience Design: The Comprehensive Guide to Data-Driven UX Design
Usability and User Experience Design: The Comprehensive Guide to Data-Driven UX Design

Usability and User Experience Design: The Comprehensive Guide to Data-Driven UX Design


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About the Book

Calling all designers and developers! This is your all-in-one guide to UX and usability design for digital products. See how an effective user experience incorporates insights from psychology, design principles, and practical data. Follow a proven approach for selecting your design methods, and then walk through the data-driven UX design process in detail: perform context analysis, specify requirements, develop solution prototypes, and test your products. Learn from example case studies and full-color illustrations to take your design to the next level! · Design digital products for B2C, B2B, and medical applications that provide outstanding user experience· Plan your design, perform context of use analyses, and identify requirements· Develop and evaluate design solutions, from the prototyping phase to the testing and review stage a. Theory of Design What makes design effective? Get to know the building blocks that create an incredible user experience: ergonomics and usability, data evaluation, user research, human information processing, design principles, and more. b. UX Design Process Master data-driven UX design. Explore methods to analyze the context of use for your design project. Use techniques such as prototypes and wireframes to develop a design solution, and then refine it through usability and UX testing. c. Design in ActionSee examples of design come to life! Follow three case studies that illustrate the design process for digital products: a B2C mobility application, a B2B customer relationship management application, and a B2C/B2B medical appointment portal. Outstanding usability and user experience (UX) are never a matter of chance. If your professional goal is to create digital products that are intuitive, enjoyable, and easy to use, then you're in the right place. With this professional guidebook, you'll learn how to adopt data-driven UX design. Experienced usability specialists introduce you to design fundamentals from psychology and provide you with a proven repertoire of methods, including practical guidance for developing the right mindset, refining your approach, and designing effective solutions. With these concrete instructions, you'll be able to evaluate and optimize your products and support your users through professional usability and UX projects. Whether you're developing an experience for business-to-business (B2B) or business-to-consumer (B2C) applications, and no matter the industry or requirements at hand, this book will equip you with the right methods for effective design! 1) B2B and B2C applications 2) User researcher skills 3) Psychological foundations 4) Design principles 5) Context of use analysis 6) Requirements formulation 7) Prototypes and wireframes 8) Design testing and evaluation This book includes: 1) 700+ pages of usability and UX design guidance from leading experts 2) A comprehensive guide for developers and designers 3) Full-color diagrams and detailed illustrations 4) Continuous design product case studies 5) Detailed decision matrices to jump-start your design project 6) A comprehensive index This book is for you if: You're a beginner or advanced designer. Whether you're dealing with usability and user experience design for the first time or you're already involved in product development, this book is written for you. If you're interested in the area of usability and user experience and would like to add to your repertoire of methods, you'll find what you're looking for within these pages.

Table of Contents:
... Foreword ... 21 1 ... Introduction ... 23 1.1 ... Who Is This Book Written For? ... 23 1.2 ... Why Should You Read This Book? ... 24 1.3 ... How Should You Read This Book? ... 27 1.4 ... Your Constant Companions: Our Three Examples ... 28 2 ... The Most Important Terms and Their History ... 35 2.1 ... The (Pre-)History of Usability and UX ... 35 2.2 ... Usability and UX Design: The Core Concepts ... 40 2.3 ... The Interplay of Ergonomics, Usability, and UX ... 50 3 ... Usability and UX as Key Factors for Outstanding Products ... 63 3.1 ... What Is Return on Investment? ... 64 3.2 ... Metrics for Business Success ... 64 3.3 ... Planning instead of Discovering ROI ... 69 3.4 ... Metrics for Business Success: B2C versus B2B Sectors ... 71 3.5 ... What ROI Is Achievable through Usability and UX Design? ... 73 3.6 ... Case Study: Measuring ROI at moveHUB ... 76 3.7 ... Case Study: Measuring ROI at BusinessBooster ... 77 3.8 ... Case Study: Measuring ROI at Healthyfy ... 78 4 ... How to "Do" Usability and UX Design ... 81 4.1 ... The ISO 9241-210 Standard: Human-Centered Design for Interactive Systems ... 81 4.2 ... Design Thinking ... 88 4.3 ... Minimum Viable Product ... 100 4.4 ... Double Diamond ... 104 4.5 ... Usability Engineering for Medical Devices According to the IEC 62366-1 Standard ... 108 4.6 ... Commonalities among Methods ... 110 5 ... Data-Driven UX Design ... 117 5.1 ... The Goal of the Data-Driven UX Design Process ... 117 5.2 ... The Data-Driven UX Design Process ... 119 5.3 ... The Flexibility and Risk Matrix: How Much Data Do You Really Need? ... 130 5.4 ... Objective versus Subjective Data ... 137 5.5 ... Quantitative versus Qualitative Data ... 140 5.6 ... Critically Evaluating Data ... 141 5.7 ... Quick Help for Categorization ... 145 6 ... A Helpful Mindset for Usability and UX Design ... 149 6.1 ... Assumptions versus Knowledge ... 150 6.2 ... Users Don't Know What They Want! ... 164 6.3 ... Key Skills for User Researchers: Observe, Ask Questions, and Listen ... 170 6.4 ... Design as a Learnable Process ... 183 6.5 ... Testing and Corporate Culture ... 186 7 ... Foundations ... 189 7.1 ... Psychological Foundations: Don't Worry, It's about People ... 189 7.2 ... Perception: The Human Sensory System ... 190 7.3 ... Human Information Processing ... 224 7.4 ... Design Basics ... 243 8 ... Data-Driven UX Design in Detail: Preparation ... 305 8.1 ... Planning the Data-Driven UX Design Process ... 306 8.2 ... Integrating Data-Driven UX Design into Agile Development Projects ... 314 8.3 ... Plan for the Appropriate Amount of Effort ... 317 9 ... Data-Driven UX Design in Detail: Context of Use Analysis ... 321 9.1 ... What Questions Should the Context of Use Analysis Answer? ... 322 9.2 ... What Is the Context of Use Anyway? ... 324 9.3 ... Methods of Context of Use Analysis ... 333 9.4 ... Analytical Methods of the Context of Use Analysis ... 373 9.5 ... Practical Examples for Context Analysis ... 391 10 ... Data-Driven UX Design in Detail: Specifying Usage Requirements ... 401 10.1 ... Consider Your Personas or Empathy Maps ... 402 10.2 ... Use Cases and User Stories: How Not to Do It and How to Do It Anyway ... 404 10.3 ... From User Stories to Requirements ... 411 10.4 ... Formulating Requirements for moveHUB ... 419 10.5 ... Formulating Requirements for BusinessBooster ... 421 10.6 ... Formulating Requirements for Healthyfy ... 422 11 ... Data-Driven UX Design in Detail: Developing Design Solutions ... 425 11.1 ... Reminder: What Is the Goal of Design, and How Do We Go About It? ... 425 11.2 ... Design Research ... 426 11.3 ... From Coarse to Fine ... 429 11.4 ... Developing Basic Solution Options ... 430 11.5 ... Working with Prototypes ... 433 11.6 ... Wireframes ... 438 11.7 ... User Interface Quality Check: The Design Grid ... 481 11.8 ... Screen Flows ... 485 11.9 ... Click Dummies ... 487 11.10 ... Desktop, Mobile, or Smartwatch First? ... 492 11.11 ... Responsive Design ... 495 11.12 ... Visual Design ... 497 11.13 ... Excursion: Low-Code and No-Code ... 508 11.14 ... Example: Possible Design Steps for moveHUB ... 509 11.15 ... Example: Possible Design Steps for BusinessBooster ... 511 11.16 ... Example: Possible Design Steps for Healthyfy ... 512 12 ... Data-Driven UX Design in Detail: Evaluating Design Solutions ... 515 12.1 ... Formative versus Summative Testing ... 515 12.2 ... Identifying Knowledge Gaps ... 519 12.3 ... User Evaluation versus Expert Evaluation ... 521 12.4 ... Remote versus On-Site ... 522 12.5 ... Designing Test Cases ... 525 12.6 ... The Methods Presented ... 529 12.7 ... The Usability and UX Test ... 530 12.8 ... Usability and UX Sprint ... 540 12.9 ... Rapid User Tests ... 544 12.10 ... A/B Testing ... 548 12.11 ... UX Benchmarking ... 552 12.12 ... 5-Second Test ... 557 12.13 ... Standardized Questionnaires ... 561 12.14 ... Analysis of Quantitative Usage Data ... 573 12.15 ... Web Tracking/Click Analysis ... 576 12.16 ... Diary Study ... 577 12.17 ... Card Sorting ... 582 12.18 ... Expert Review ... 587 12.19 ... Association Space Test ... 591 12.20 ... Eye Tracking ... 594 12.21 ... Physiological Measurement Methods ... 599 12.22 ... Analyzing Errors Using Root Cause Analysis ... 602 12.23 ... Learning from the Data and Making Informed Decisions ... 608 12.24 ... Evaluations in Medical Device Development ... 610 12.25 ... Example: Evaluation Methods for moveHUB ... 611 12.26 ... Example: Evaluation Methods for BusinessBooster ... 612 12.27 ... Example: Evaluation Methods for Healthyfy ... 614 13 ... Design, Get Data, Repeat: When Is It Enough? ... 617 13.1 ... Determining the Transition Based on Quality ... 618 13.2 ... Determining the Transition Based on Time ... 619 13.3 ... Should You Readjust? The Flexibility and Risk Matrix as an Aid ... 620 13.4 ... Choosing the Right Approach ... 622 13.5 ... What's Next for moveHUB ... 623 13.6 ... What's Next for BusinessBooster ... 623 13.7 ... What's Next for Healthyfy ... 624 14 ... Decision Matrix for Method Selection ... 625 15 ... Wrap-Up and Conclusion ... 633 15.1 ... It's All about the Users ... 633 15.2 ... Usability and UX Design Is Interdisciplinary ... 634 15.3 ... UX Is Not Designed, It Is Experienced ... 634 15.4 ... The Path to an Outstanding Product Is Iterative ... 634 15.5 ... Once You Start with Usability and UX Design, You Never Stop ... 635 15.6 ... Design Based on Data ... 635 15.7 ... Closing Words and Call for Participation ... 636 ... Appendices ... 637 A ... Glossary ... 639 B ... Bibliography ... 653 C ... The Authors ... 663 ... Index ... 665

About the Author :
Benjamin Franz received his doctorate in engineering; his UX-related dissertation on highly automated driving was awarded the Walter Rohmert Research Prize. In his jointly founded and managed company, Custom Interactions, he focuses on user interface design. He also works as a lecturer and a keynote speaker. Michaela Kauer-Franz has a doctorate in psychology with a focus on product design and user experience. Together with Benjamin Franz, she founded the data-driven UX agency Custom Interactions, which they manage together. She also contributes her extensive experience as a trainer, a lecturer at Technische Universität Darmstadt, a speaker, and on an International Organization for Standardization (ISO) committee.


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Product Details
  • ISBN-13: 9781493224968
  • Publisher: Rheinwerk Publishing Inc.
  • Publisher Imprint: Rheinwerk Computing
  • Height: 229 mm
  • No of Pages: 673
  • Sub Title: The Comprehensive Guide to Data-Driven UX Design
  • Width: 152 mm
  • ISBN-10: 1493224964
  • Publisher Date: 28 Feb 2024
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Weight: 466 gr


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