Communication for Business & the Professions + MyLab Writing

This pack contains 1 copy of Communication for Business & the Professions + 1 printed access card to MyLab Writing. Communication for Business and the Professions: Strategies and Skills is a current and comprehensive resource with an easy-to-navigate structure that makes this sometimes challenging subject easy to learn. Plain-English explanations provide students with a solid background to the theory of communication and how to interact effectively. A variety of features and activities stimulate critical thinking and promote active learning. Working models enable students to practise and refine how well they communicate. The sixth edition features exciting new content on some of the most dynamic areas of business communication. An entirely new chapter on social media and technology (Chapter 2) has been added. In addition, a new section on Customer Satisfaction has been added to the Customer Complaints discussion within the chapter on Customer Service (Chapter 11). An emphasis on Australian examples provides a relevant context, making Communication for Business and the Professions the perfect resource for students new to the field of business communication. MyLab Writing is a completely online program that provides the practice, instruction and personalised learning path that students need to master academic writing techniques and develop their basic literacy skills. These distinct writing styles are both covered to grow student confidence for university learning and real world communication. MyLab Writing is the most widely used online learning application for writing skill improvement with well over 1 million student registrations that have provided Pearson with compelling efficacy through case studies and surveys that demonstrate that MyLab Writing consistently benefits students mastery of key writing and critical thinking skills. MyLab Writing is not a self-paced technology and should only be purchased when required by an instructor. The duration of access to MyLab Writing is set by your instructor for your specific unit of study.

Table of Contents:
Part 1 The Communication factor Chapter 1 Communication foundations Chapter 2 Social media Chapter 3 Interpersonal communication Chapter 4 Emotional intelligence: managing self and relationships Chapter 5 Negotiation and conflict management Chapter 6 Intercultural communication Part 2 Leadership and communication Chapter 7 Communication across the organisation Chapter 8 Leadership Chapter 9 Team and work group communication Chapter 10 Effective meetings: face-to-face and virtual Chapter 11 Customer service Chapter 12 Public relations Part 3 Researching, evaluating and presenting information Chapter 13 Knowledge management Chapter 14 Researching and processing information Chapter 15 Conducting surveys and questionnaires Chapter 16 Critical thinking, argument, logic and persuasion Chapter 17 Communicating through visuals Chapter 18 Oral presentations and public speaking Part 4 The writing process Chapter 19 Writing for the professions Chapter 20 Writing correspondence, emails and short reports Chapter 21 Writing long reports Chapter 22 Writing for the Web Chapter 23 Writing reflective journals Chapter 24 Academic writing Part 5 Employment communication Chapter 25 The job search, résumés and interviews Click here to download the detailed contents list (411 Kb)