The Behaviorally Informed Organization
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The Behaviorally Informed Organization: (Behaviorally Informed Organizations)

The Behaviorally Informed Organization: (Behaviorally Informed Organizations)


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About the Book

Every organization is fundamentally in the business of behavior change, whether it be a government trying to get a business to comply with environmental regulations, a business persuading its customers to be loyal to its products, or a financial institution encouraging a client to start saving for retirement. Behavior change is critical to organizational success, but despite its centrality to organizations, we do not have a good understanding of how organizations can successfully employ insights from behavioral science in their operations. To address this gap, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement. This edited volume provides an enterprise-wide strategic perspective on how governments, businesses, and other organizations have embedded BI into their operations. Contributions by academics and practitioners from the Behaviourally Informed Organizations partnership highlight pragmatic frameworks and prescriptive outcomes via illustrative case studies. Featuring a foreword by Cass R. Sunstein, this book investigates key findings from BI, with an eye toward how it can be used to solve problems and seize opportunities in diverse organizations.

Table of Contents:
Acknowledgements About The Contributors Foreword: A Very Short Guide to Nudging Preface: The Behaviorally Informed Organization PART 1: The Behaviorally Informed Organization: An Agenda Chapter 1: The Science of Using Behavioral Science Dilip Soman                            Chapter 2: Embedding Behavioral Insights in Organizations Bing Feng, Melanie Kim, and Dilip Soman Chapter 3: Why Should Organizations Want To Be Behaviorally Informed Melaina Vinski Chapter 4: Gut Check: Why Organizations That Need To Be Behaviorally Informed Resist It Shannon O’Malley and Kelly Peters PART 2: Overarching Insights and Tools Chapter 5: Seeing Sludge Daniel Cowen, Niketana Kannan, and Dilip Soman Chapter 6: A Guide to Guidelines Sophie Duncan, Melanie Kim, and Dilip Soman Chapter 7: Boundedly Rational Complex Consumer Continuum Derek Ireland Chapter 8: A Scarcity of Attention Matthew Hilchey and J. Eric T. Taylor PART 3: Examples of Behavioral Initiatives from Business and Policy Chapter 9: Workplace Habits and How to Change Them Kyle Murray and Shirley Chen Chapter 10: Humanizing Financial Services with Behavioral Science Jane Howe, Alex Henderson, Jennifer Nachshen, and Sarah Reid Chapter 11: Choice Architecture in Programs And Policy Elizabeth Hardy, Lauryn Conway, and Haris Khan Chapter 12: Helping Low Income Canadians to File Taxes and Access Benefits Jennifer Robson Chapter 13: Online Privacy Melanie Kim, Kim Ly, and Dilip Soman Chapter 14: Behavioral Science for International Development Abigail Dalton, Varun Gauri, and Renos Vakis         PART 4: Making It Work Chapter 15: Building Partnerships for Behavioral Science Initatives in the Public Sector Mathieu Audet, Emilie Eve Gravel, Rebecca Friesdorf, and Hasti Rahbar Chapter 16: Behavioral Science In Policy And Government: A Roadmap Catherine Yeung and Sharon Tham

About the Author :
Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman (BEAR) research centre. Catherine Yeung is an associate professor of marketing at the Chinese University of Hong Kong.

Review :
"More and more, it is the behaviorally informed organization that is the successful organization. This collection of essays brings leaders up-to-date with the most recent - and practical - insights from behavioral science. Invaluable. Authoritative. And inspiring!"--Angela Duckworth, founder and CEO of Character Lab, Rosa Lee Egbert Chang Professor, University of Pennsylvania, and author of Grit: The Power of Passion and Perseverance "Soman and Yeung have assembled a dream team of thinkers and doers in the service of a single mission - to nudge the nudgers. This elegant combination of theory and practice will help leaders of every variety make wiser decisions, build better systems, and rethink how they do what they do."--Daniel H. Pink, author of When, Drive, and To Sell Is Human "The Behaviorally Informed Organization is the Gray's Anatomy of the behavioral insights discipline: a reference manual chock-full of valuable tools, methods, figures, and charts. It is a well-written and practical guide to nudging the world for the better. Keep it on a nearby shelf and pull it out often."--Roger L. Martin, co-author of Playing to Win: How Strategy Really Works, author of When More Is Not Better: Overcoming America's Obsession with Economic Efficiency, and Thinkers50 #1 Management Thinker 2017 "Philip Kotler once said that the problem is not so much a shortage of products but a shortage of customers. Updated to the twenty-first century, we could say something similar: what the world needs is not further goods and services but new behaviors. For a variety of reasons, organizations have been very slow to understand this. But it is the behaviorally inspired organizations that will ultimately prosper."--Rory Sutherland, Vice Chairman of Ogilvy and author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life "I wish that I'd had this book when I started my behavioral science team. The Behaviorally Informed Organization tells you what you need to know: from the roles that behavioral insights can play within an organization, to the business case, to specific examples of companies to learn from. It's easy enough to find books that outline what behavioral science says about decision making; it's rare to find practical guidance on how to apply it in an organization. This is one of those rare books: get it." --Steve Wendel, Head of Behavioral Science at Morningstar and author of Designing for Behavior Change: Applying Psychology and Behavioral Economics


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Product Details
  • ISBN-13: 9781487507893
  • Publisher: University of Toronto Press
  • Publisher Imprint: University of Toronto Press
  • Height: 235 mm
  • No of Pages: 328
  • Series Title: Behaviorally Informed Organizations
  • Weight: 630 gr
  • ISBN-10: 1487507895
  • Publisher Date: 01 Mar 2021
  • Binding: Hardback
  • Language: English
  • Returnable: 03
  • Spine Width: 25 mm
  • Width: 164 mm


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