What Is Marketing and Sales?: Vital Tools to Market, Promote, and Sell(Made for Success)

What Is Marketing and Sales? explores the fundamental elements of a brilliant marketing plan. If marketing is not your area of expertise, then listening to this audio series from handpicked speakers and authors is just the thing you need to build a profitable revenue stream in your business. This real-world look at marketing and sales will illuminate powerful opportunities in your business. From structuring your marketing plan to setting up your website to sell, this product is guaranteed to help you capture leads and convert them to sales. But great marketing skills are often not enough to increase revenue. Included here are sales lessons from the world's greatest salesman, Zig Ziglar. America's number one sales trainer, Tom Hopkins, provides an overview of the perfect sales process. Plus learn: P. T. Barnum's rules for success How to create a Super-Brand How to convert website visitors into buyers By combining the best of marketing and sales lessons, your business will thrive after you listen to this program and read the marketing plan booklet.

About the Author :
Zig Ziglar is a motivational teacher and trainer who has traveled the world over, delivering his messages of humor, hope, and encouragement. As a talented author and speaker, his international appeal has transcended every color, culture, and career. Recognized by his peers as the quintessential motivational genius of our times, Zig Ziglar's unique delivery style and powerful messages have earned him many honors, and today he is considered one of the most versatile authorities on the science of human potential. Ten of his twenty-eight books have been on the best-seller lists, and his titles have been translated into more than thirty-eight languages and dialects. He is a committed family man, a dedicated patriot, and an active church member. Zig lives in Plano, Texas, with his wife, Jean. Dr. Dwight "Ike" Reighard is the Senior Pastor of Piedmont Church in Marietta, Georgia whose personal mission statement is: "To help people exchange ordinary living for an extraordinary life." He is the author of Treasures From the Dark and Discovering Your North Star. He is also a speaker and trainer in the corporate world who strives to breathe life into the dreams of others. Ike and his wife, Robin, have two adult children, one grandchild, and reside in Georgia. Tom Hopkins is chairman and founder of the renowned sales-training organization Tom Hopkins International. He is a member of the National Speakers Association and the author of the national bestseller How to Master the Art of Selling. Today, more than thirty-five thousand corporations and millions of professional salespeople throughout the world use his professional sales training materials. Tom Hopkins is chairman and founder of the renowned sales-training organization Tom Hopkins International. He is a member of the National Speakers Association and the author of the national bestseller How to Master the Art of Selling. Today, more than thirty-five thousand corporations and millions of professional salespeople throughout the world use his professional sales training materials. Tom Hopkins is chairman and founder of the renowned sales-training organization Tom Hopkins International. He is a member of the National Speakers Association and the author of the national bestseller How to Master the Art of Selling. Today, more than thirty-five thousand corporations and millions of professional salespeople throughout the world use his professional sales training materials. Dr. Larry Iverson has educated, motivated, and entertained audiences for nearly thirty years. A top-ten bestselling author on iTunes, he has worked with over one million people--everyone from Olympic athletes to Fortune 500 companies--delivering persuasive communication strategies and leadership tactics you can apply right now. Bryan Heathman is the CEO of Made for Success Publishing and the author of Conversion Marketing: Convert Website Visitors into Buyers. Bryan's Fortune 500 marketing career includes companies with such powerful brands as Microsoft, the Eastman Kodak Company, and Xerox. With hundreds of marketing campaigns to his credit, Bryan's marketing advice is sought out by authors worldwide.