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Home > Society and Social Sciences > Sociology and anthropology > Anthropology > Social and cultural anthropology > Living Worth: Value and Values in Global Pharmaceutical Markets(Critical Global Health: Evidence, Efficacy, Ethnography)
Living Worth: Value and Values in Global Pharmaceutical Markets(Critical Global Health: Evidence, Efficacy, Ethnography)

Living Worth: Value and Values in Global Pharmaceutical Markets(Critical Global Health: Evidence, Efficacy, Ethnography)


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About the Book

In Living Worth Stefan Ecks draws on ethnographic research on depression and antidepressant usage in India to develop a new theory of value. Framing depressive disorder as a problem of value, Ecks traces the myriad ways antidepressants come to have value, from their ability to help make one's life worth living to the wealth they generate in the multibillion-dollar global pharmaceutical market. Through case studies that include analyses of the different valuation of generic and brand-name drugs, the origins of rising worldwide depression rates, and the marketing, prescription, and circulation of antidepressants, Ecks theorizes value as a process of biocommensuration. Biocommensurations-transactions that aim or claim to make life better-are those forms of social, medical, and corporate actions that allow value to be measured, exchanged, substituted, and redistributed. Ecks's theory expands value beyond both a Marxist labor theory of value and a free market subjective theory, thereby offering new insights into how the value of lives and things become entangled under neoliberal capitalism.

Table of Contents:
Acknowledgments  ix Introduction  1 1. Embodied Value Theory  11 2. Relative Value: Culture, Comparison, Commensurability  36 3. Never Enough: Markets in Life  57 4. Making a Difference: Corporate Social Responsibility  79 5. Pharmaceutical Citizenship, Marketing, and the Global Monoculture of Health  98 6. What Drugs Do in Different Spaces: Global Spread and Local Bubbles  117 7. Acting through Other (Prescribing) Habits  136 8. Culture, Context, and Consensus: Comparing Symptoms and Things  156 9. Generic: Distinguishing Good Similarity from Bad Similarity  175 10. Same Ills, Same Pills: Genealogies of Global Mental Health  194 11. Failed Biocommensurations: Psychiatric Crises after DSM-5  214 References  235 Index  269

About the Author :
Stefan Ecks is Senior Lecturer in Social Anthropology at the University of Edinburgh and author of Eating Drugs: Psychopharmaceutical Pluralism in India.

Review :
“In this fascinating, timely, and provocative new book, Stefan Ecks uses ethnographic examples of depression and the use of antidepressants in India to rethink anthropological and economic theory. Conceptually bold and empirically grounded, Living Worth upends capitalist assumptions that underpin global mental health and offers a new and vital way to think about how embodiment comes to matter.” - Julie Livingston, author of (Self-Devouring Growth: A Planetary Parable as Told from Southern Africa) “Stefan Ecks shows us, yet again, why he is the leading theorist of globalizing minds and their pharmaceutical anodynes. In Living Worth, he takes readers on a tour de force through case studies of depression and of global psychopharmaceuticals to show how the values of brains and feelings become enmeshed with the larger values that capitalism places on currencies and commodities. The result is an absolute work of genius, and a must-read for anyone concerned about how we think and feel and the social practices and economies through which our thoughts and feelings come to matter.” - Jonathan M. Metzl, author of (Dying of Whiteness: How the Politics of Racial Resentment Is Killing America's Heartland) “In Living Worth, Ecks covers much ground, making it useful to scholars across the social sciences.” - Steven Server (Journal of the History of Medicine and Allied Sciences)


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Product Details
  • ISBN-13: 9781478015048
  • Publisher: Duke University Press
  • Publisher Imprint: Duke University Press
  • Height: 229 mm
  • No of Pages: 288
  • Returnable: Y
  • Sub Title: Value and Values in Global Pharmaceutical Markets
  • Width: 152 mm
  • ISBN-10: 1478015047
  • Publisher Date: 18 Mar 2022
  • Binding: Hardback
  • Language: English
  • No of Pages: 288
  • Series Title: Critical Global Health: Evidence, Efficacy, Ethnography
  • Weight: 522 gr


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