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Home > Art, Film & Photography > Performing arts > Films, cinema > Film history, theory or criticism > Playing the Percentages: How Film Distribution Made the Hollywood Studio System
Playing the Percentages: How Film Distribution Made the Hollywood Studio System

Playing the Percentages: How Film Distribution Made the Hollywood Studio System


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About the Book

A history of film distribution in the United States from the 1910s to the 1930s, concentrating on booking, circuiting, and packaging marketing practices. Told not as a “golden age” narrative of films, stars, or individual studios but as an economic history of the industry’s film distribution practices, Playing the Percentages is the story of how Hollywood’s vertically integrated studio system came to be. Studying the history of distribution during the growth of Hollywood, Derek Long makes a case for the domination of the studio system as the result of struggles over distribution practices. Through a combination of archival research, critical surveys of the film industry trade press, and economic analysis, Long uncovers a complex and ever-shifting system of wrangling between distributors and exhibitors. Challenging the overemphasis within scholarship on “block booking” as a monolithic distribution mode, and attending to distribution practices beyond simple circulation, Long highlights the crucial changes in film distribution brought about by live theater, the rise of features, and the transition to sound. Playing the Percentages is a comprehensive history of film distribution in the United States during the silent era that illustrates the importance of power struggles between distributors and exhibitors over booking, pricing, and playing time.

Table of Contents:
List of Illustrations Introduction Chapter 1. Precursors-The Circuits of Show Business: Vaudeville, Legitimate Theater, and the Origins of American Entertainment Distribution, 1800–1920 Chapter 2. The Package, Part I-Programming the Studio System: Packaging in Film Distribution, 1896–1917 Chapter 3. The Package, Part II-Reprogramming the Studio System: The Rise of Open Booking, 1916–1922 Chapter 4. Space-From Franchising to Merchandising: Marketing Films Locally and Nationally, 1914–1923 Chapter 5. Time-The Battle for Playdates: Temporally Controlling the Distribution Business, 1921–1925 Chapter 6. Pricing-What Price Sound? Selling the Percentage Contract, 1919–1930 Epilogue Acknowledgments Glossary of Distribution Terms Notes Bibliography Index

About the Author :
Derek Long is an assistant professor of media and cinema studies at the University of Illinois Urbana–Champaign. He is the creator and developer of Early Cinema History Online (ECHO), a filmographic database of credits for over 35,000 early American films.

Review :
An exhaustively researched exploration of Hollywood distribution, and the impact of the studio system. (The Film Stage) One of the most valuable aspects of the book is Long's discussion of the impact of vaudeville and legitimate theater entertainment distribution on the fledgling industry...This is an important study for those interested in the history of the motion picture industry. (CHOICE) Long makes a compelling case that systems of distribution should be seen as central to the history of the film industry, and of media industries more widely. (Business History) A detailed examination of the film industry. (Journal of Popular Culture)


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Product Details
  • ISBN-13: 9781477328941
  • Publisher: University of Texas Press
  • Publisher Imprint: University of Texas Press
  • Height: 229 mm
  • No of Pages: 296
  • Sub Title: How Film Distribution Made the Hollywood Studio System
  • Width: 152 mm
  • ISBN-10: 1477328947
  • Publisher Date: 16 Apr 2024
  • Binding: Hardback
  • Language: English
  • Spine Width: 33 mm
  • Weight: 594 gr


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