Buy Antagonism on YouTube by Stephen Pihlaja - Bookswagon
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Language, Linguistics & Creative Writing > Linguistics > Semantics, discourse analysis, stylistics > Antagonism on YouTube: Metaphor in Online Discourse
Antagonism on YouTube: Metaphor in Online Discourse

Antagonism on YouTube: Metaphor in Online Discourse


     0     
5
4
3
2
1



International Edition


X
About the Book

This book focuses on the ways in which metaphor contributes to the development of Internet arguments, known as ‘drama’, particularly on YouTube. Although a growing body of research into YouTube interaction has developed descriptions of user experience on the site, empirical studies of the YouTube video page and discourse analysis of user interaction are rare. This research specifically focuses on user interaction around issues of Christian theology and atheism on the site, analysing how ‘drama’ emerges. Since YouTube drama occurs publicly, Antagonism on YouTube focuses on video pages rather than user reports of their actions and responses. It investigates how and why YouTube drama develops through a systematic description and analysis of user discourse activity. Through close analysis of video pages, this study contributes to a greater academic understanding of Internet antagonism and YouTube interaction by revealing the factors which contribute to the development of drama over time.

Table of Contents:
1. Drama in the YouTube Community 2. YouTube as a field: Life in the 'so-called' YouTube community - Entering the field - YouTube videos as data - Ethical Considerations - Discourse Analysis 3. Withered Branches and Human Garbage: Biblical & metaphorical stories - The discourse dynamics of metaphor - Doing metaphor analysis - Biblical metaphor in Christian discourse - The development of Biblical metaphor in non-Christian user talk - Discussion 4. Fake Christians and Fluffy Christians: Metaphor in the categorisation of users - Membership Categorisation Analysis - Doing Categorisation Analysis - Metaphorical Categories and Category-bound Activities - The Categorisation Devices of 'Types of Christians' - The Role of the Bible in Categorisation and Interaction - Discussion 5. 'Friends of the world and enemies of God': Metaphor in conflicting storylines - Positioning in social interaction - Doing positioning analysis - Shifting Positionings and Conflict - Discussion 6. Metaphor in Drama Appendix References Index

About the Author :
Stephen Pihlaja is Senior Lecturer in Stylistics at Newman University, UK

Review :
Where Antagonism on YouTube really shines is in Pihlaja’s ability to define the scope of his project with great clarity and to analyze his texts thoroughly, milking even the most seemingly-tangential or irrelevant vlogger commentary for all its worth. The three analyses [chapters] complement each other well, providing a comprehensive and sophisticated view of antagonistic interactions on one social media channel ... Pihlaja’s work is a welcome addition to discourse studies on social media and sets a good model on how complex online interactions can be analysed as text-in-context. Pihlaja's research is innovative in that, while previous studies on YouTube discourse have focused on interaction, Pihlaja argues that it is difficult to elicit and identify 'typical behaviour' and has thus taken a novel approach in analysing a group of YouTube participants over time, through a variety of interactions ... Pihlaja’s engaging writing style is characterised by clear and concise descriptions of both the discourse he analyses and the theoretical frameworks he uses and develops within his research. As such, this book is a valuable introduction to the discourse analysis of online data, as well as a useful tool for experienced discourse analysts who are keen to discover how communication continues to evolve within the ever-changing landscape of online environments ... In summary, the book is an engaging and well-executed qualitative study that advances the fields of CMC discourse analysis, metaphor analysis, and inter-faith scholarship. This book offers a very important next step for the application of the discourse dynamic approach, while also filling an important gap in the analysis of metaphor in language related to religion ... One of the key achievements of the book is that it persuasively highlights the blurred and sometimes porous boundaries between groups that are often viewed as complete opposites.


Best Sellers


Product Details
  • ISBN-13: 9781474275378
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Bloomsbury Academic
  • Height: 234 mm
  • No of Pages: 192
  • Weight: 326 gr
  • ISBN-10: 1474275370
  • Publisher Date: 25 Feb 2016
  • Binding: Paperback
  • Language: English
  • Sub Title: Metaphor in Online Discourse
  • Width: 156 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Antagonism on YouTube: Metaphor in Online Discourse
Bloomsbury Publishing PLC -
Antagonism on YouTube: Metaphor in Online Discourse
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Antagonism on YouTube: Metaphor in Online Discourse

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!