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Luxury Indian Fashion: A Social Critique(Materializing Culture)

Luxury Indian Fashion: A Social Critique(Materializing Culture)


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About the Book

This unique ethnographic investigation examines the role that fashion plays in the production of the contemporary Indian luxury aesthetic. Tracking luxury Indian fashion from its production in village craft workshops via upmarket design studios to fashion soirées, Kuldova investigates the Indian luxury fashion market’s dependence on the production of thousands of artisans all over India, revealing a complex system of hierarchies and exploitation. In recent years, contemporary Indian design has dismissed the influence of the West and has focused on the opulent heritage luxury of the maharajas, Gulf monarchies and the Mughal Empire. Luxury Indian Fashion argues that the desire for a luxury aesthetic has become a significant force in the attempt to define contemporary Indian society. From the cultivation of erotic capital in businesswomen’s dress to a discussion of masculinity and muscular neo-royals to staged designer funerals, Luxury Indian Fashion analyzes the production, consumption and aesthetics of luxury and power in India. Luxury Indian Fashion is essential reading for students of fashion history and theory, anthropology and visual culture.

Table of Contents:
Introduction 1. Neo-Feudal Ornamentalism and Elitist Fantasies 2. Producing Cosmopolitanism, Hierarchy and Social Cohesion 3. Design Genius and his Ghost Others 4. Charitable Non-Love and Philanthrocapitalism 5. Insubordinations of the Laughing Craftswoman 6. Erotic Capital and Benevolence of Vampish Goddesses 7. Fashion, Whisky and Muscular 'Neo-Royals' Conclusion Glossary Bibliography Index

About the Author :
Tereza Kuldova is Post-Doctoral Fellow in the Department of Archaeology, Conservation and History at the University of Oslo, Norway.

Review :
A deep and thorough examination of the luxury fashion industry in India, written by a specialist in this field who has embedded herself within the culture by spending extensive time living in, and genuinely experiencing, the environments she explores. Kuldova visits terrains not previously tackled by anthropologists to present us with an insightful, honest and eye-opening study, which is factual, while critically analytical, at times gritty and unabashed. It is of my opinion that this book will be invaluable to students of many disciplines as well an enjoyable read for a wider audience. Tereza Kuldova offers a path-breaking study, examining intersections of fashion, nationalism, networks of production and consumerism, and social hierarchies in India today. Engagingly well-written, frank, witty, and critically engaged, Luxury Indian Fashion takes readers on a journey from village craft centers to urban haute couture fashion shows, making all the stops along the way.


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Product Details
  • ISBN-13: 9781474220927
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Bloomsbury Academic
  • Height: 234 mm
  • No of Pages: 240
  • Sub Title: A Social Critique
  • Width: 156 mm
  • ISBN-10: 1474220924
  • Publisher Date: 24 Mar 2016
  • Binding: Hardback
  • Language: English
  • Series Title: Materializing Culture
  • Weight: 562 gr


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