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Business in Context

Business in Context


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About the Book

Now in its eighth edition, Business in Context introduces students to all aspects of modern business and its changing environment. This classic text now covers the impact of recent global events and developments, such as the COVID-19 pandemic, the UK's departure from the EU, globalization and the move towards more ethical business practices. Essential reading for all introductory business courses, particularly business environment modules, this edition combines the hallmark qualities of David Needle's style with co-author Jane Burns' over 20 years of industry experience. This title is available with MindTap, a flexible online learning solution that provides your students with all the tools they need to succeed, including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids and analytics to help you track their progress.

Table of Contents:
Chapter 1. The Concept of Business in Context PART I. THE ENVIRONMENTAL CONTEXT Chapter 2. Globalization Chapter 3. The Environment and Business: the Economy and the State Chapter 4. The Environment and Business: Technology and Labour Chapter 5. Cultural and Institutional Frameworks PART II. ORGANIZATIONAL AND STRATEGIC CONTEXTS Chapter 6. Organizational Aspects of Business Chapter 7. Management and Leadership Chapter 8. Strategy Chapter 9. Business Ethics, Sustainability and Corporate Social Responsibility PART III. THE ACTIVITIES CONTEXT Chapter 10. Innovation Chapter 11. Operations Chapter 12. Marketing Chapter 13. Human Resource Management Chapter 14. Finance and Accounting

About the Author :
David Needle was a Senior Teaching Fellow, Associate Lecturer and Consultant at King’s College, University of London, UK. He is a graduate of the University of Liverpool and the London School of Economics and has previously taught at Queen Mary, University of London and University of East London, UK. Jane Burns was Principal Teaching Fellow at University College London, UK. She is a graduate of the UCL Institute of Education (IOE) and the University of Reading and has previously taught at Kingston University London, UK. Prior to entering academia, she had a long career in the IT industry.


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Product Details
  • ISBN-13: 9781473786707
  • Publisher: Cengage Learning EMEA
  • Publisher Imprint: Cengage Learning EMEA
  • Height: 25 mm
  • No of Pages: 656
  • Weight: 1170 gr
  • ISBN-10: 1473786703
  • Publisher Date: 25 Jan 2023
  • Binding: Paperback
  • Language: English
  • Spine Width: 247 mm
  • Width: 190 mm


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