Reputation Matters: How to Protect Your Professional Reputation

The essential guide to protecting and managing the professional reputation of both yourself and your organization In the volatile landscape of social media and viral news, professional reputations can be wrecked within a matter of hours. Passivity in the face of public criticism is often perceived as conceding guilt, while an ill-judged response can just make things worse. But few senior business leaders, entrepreneurs, public figure, talent managers, in-house lawyers and even PR professionals are aware of the full array of strategies available that can both prevent and mitigate PR crises. In Reputation Matters, Jonathan Coad draws upon his decades of expertise (both as one of the country's leading PR lawyers and as a highly regarded editorial lawyer) to provide this essential guide to protecting and managing both your professional reputation and that of your organization. With the blurred lines between traditional and social media and the growing predominance of misinformation, reputations are now more valuable and vulnerable than ever. Reputation Matters grants readers a unique insider's insight into how the media works, teaches the best strategies for countering any threats, and uncovers the intricacies of litigation PR. In this engaging and essential book, Jonathan gives practical advice on how to cultivate and secure your reputation, which is enriched and supported by a selection of first-hand case studies from his illustrious career.

Table of Contents:
1. Introduction 2. Why Reputation Matters 3. Key Regulations and Laws 4. How the Media Operates 5. Avoiding a Media Crisis 6. Preparing for a Media Crisis 7. What to Do if a Media Crisis Looms 8. Dealing with a Media Crisis if it Breaks 9. Litigation PR 10. Looking to the Future 11. Conclusion Appendices Index

About the Author :
Jonathan Coad is a PR professional and media lawyer who has looked after high-profile clients for over 25 years. He has consistently been named in legal directories as one of the leading reputation management specialists. Jonathan honed his skills as a partner in firms such as Schillings and Lewis Silkin, and has worked with top brands such as Amazon, Gucci, Disney, Talk Talk, The Universal Group, Jaguar Land Rover and Procter & Gamble. He has also acted for numerous high profile individuals such as the Beckhams, Lady Gaga, Amy Winehouse, Eminem, Geri Halliwell, Caroline Flack, Noel Edmonds, Holly Willoughby and Ant & Dec. He has also worked extensively as an editorial lawyer for clients such as ITV, Sky, Huffington Post, Viacom, Haymarket Media Group and Newsweek. He has provided legal oversight for films, current affairs programs, hard-hitting documentaries, high-profile autobiographies and controversial satire such as South Park.